Archive for February 2012
Hot posts this week Feb. 26/2012
Posted by: adonis49 on: February 27, 2012
Hot posts this week Feb. 26/ 2012 After all “Who is a credible designer”? What of consumerism, power of consumers…? Any benefits when you let consumers lead? “You buy into the experience first, then the product…”: Stanley Hainsworth Any direct connections between slavery and capitalism? Israel cannot say NO to any US administration…but insists on giving the illusion of [...]
After all “Who is a credible designer”?
Posted by: adonis49 on: February 27, 2012
After all “Who is a credible designer”? I have read the interviews of about renown 22 designers of brands and products, and almost all of them said: “A brand is a story, best if the story is telling an archetype mythical story that people are familiar with…” “A brand is a promise, and experience…” “A [...]
“You buy into the experience first, then the product…”: Stanley Hainsworth
Posted by: adonis49 on: February 26, 2012
“You buy into the experience first, then the product…” : Stanley Hainsworth Stanley Hainsworth said in an interview with debbie Millman: ” Emotional connection is a repeated, reliable satisfaction of consumers wants, desires, or needs. Best brands work on the unconscious need: As the brand offers a little bit of higher performance fun, a connection [...]
