Adonis Diaries

Getting serious about “attention economics”? Do you have any choice?

Posted on: December 19, 2011

Getting serious  about “attention economics”?

How often have you heard: “Are you paying attention?”  You would like to pay attention  to please.  How can I do it if I am not interested in the talk, the course material, the business…? Like, may I jog around the room, just one lap?  Can I do a few stretching exercises first? Would you take out a $20 bill and burn it in front of me? Could you change the topic, please?

You would like to pay attention  to please someone, your teacher, your mom, your girlfriend…but you feel unable to redirect your perspective…You feel that a small action toward the “paying attention” thing might go a long way…How to select the proper action that matches  the “paying attention” thing?

Let us read a few of Seth’s rhetoric, like:

1. The short-term benefit/short-term satisfaction/risk avoidance was very high on my mind:  so I chose to  stay in bed till the weather gets warmer, agreed on the first program offered, responded positively to the order of my boss…I had no choice.  I did what felt right and comfortable…

2. Saying you have no choice cuts off all options, absolves responsibility and is the dream killer.

3. Remarkable work often comes from making choices when everyone else feels as though there is no choiceDifficult choices involve painful sacrifices, advance planning or just plain guts.

4. Individuals are valued and respected in large measure by the quality of attention and trust they earn from their publics.

5. If someone stood in front of your office and lit $100 bills from your petty cash kitty on fire, you’d call the cops. But people at work waste the attention of their peers and your customers/prospects at the drop of a hat.

6. Every interaction comes with a cost. Not in cash money, but in something worth even more: the attention of the person you’re interacting with.

7. Waste the close attention, with for example spam, a worthless offer,  a lack of preparation, with nervous dissembling…. then you are unlikely to get another chance

8. Grabbing your attention is the primary assets of companies…

9. Get serious  about “attention economics”

10. You won’t really learn obvious lessons until you’ve done the mistakes yourself
11. Focus on one project at a time.
12. Don’t be afraid to fail.
13. Fall down 7 times, get up 8.
14. People come before anything else.
15. Treat people the way you’d like to be treated.
16. Don’t wait for the perfect time, start now.
Can you figure out a small matching action that corresponds to each one of these suggestions? Suggestion are intended for the reason; action for changing emotions, the hardest of all changes to occur. What do you think?

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December 2011

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