Adonis Diaries

Archive for February 9th, 2012

“Never let a piece of work go out that you’re Not proud of”

Bruce Duckworth, who was asked to redesign Coca-Cola logo, said in the interview with Debbie Millman: “Mary Lewis of Lewis Mobely, an art director, taught me to Never let a piece of work go out that you’re Not proud of. The motto is “Let no bad work goes to market. And I am proud of every single piece of work in the drawers of my study…”

“I wanted to do advertising, and I am a real sucker: If a brand tells me this spread lower the cholesterol level, I believe it… I couldn’t see how I could run my own advertising agency.  I could envision how to run a design company.  Package design at the time left a lot of room for improvement…”

Branding is an experience: It leads to an ownership, one that has a touchy-feely aspect to it.  Advertising is mainly a temptation and is more distant in nature: It offers a promise, but it doesn’t give you the product.

“When Coca-Cola gave me that Spencerian script logo, I couldn’t stop smiling: Coca-Cola is the most famous logo in the world, and Coca-Cola wanted to simplify the logo.  The logo was to eliminate all generic elements that other brands could use in their designs.  Why the bubbles? Who in the world doesn’t know that Coca-Cola is a bubbly drink?”

It is the influence of the client (who knows the product better than anyone) that makes the brand design more believable, better, and more real.  Afterall, we are in the business of selling more, and not getting award-winning honors.

Wit is absolutely the key in designing a brand: It provides depth and soul. Wit is halfway between “serious” and “funny”: It includes a little touch of warmth and emotion. First we want the message out, after that we want people to go through the process of discovering the logo, one step at a time…

In this age of mass production, brand design is the closest you’re going to get to meeting the people who made the product…

Note:  Bruce Duckworth is partner with his brother Turner Duckworth. Bruce designed the CD “Death Magnetic” for the band Metallica at the instigation of drummer Lars Ulrich, and packaging for Motorola, and the redesign of the Amazon logo

The brain: A most efficient, tailor-made porno video, produced on short notice

Repeated personal experiences suggest this hypothesis: “As the body feels overheating, and danger of suffocation is imminent while sleeping, it sends an urgent message to the brain that says:

“Houston, we have a problem. I am overheating down there. I am experiencing heat imbalance that is going out of control. My diagnostic is that the best alternative for my difficulties is to induce semen ejection release. Mr. Brain, this is your job. Do your trick immediately. Create, produce, and run a porno video that will insure a wet dream…Urgent. Skip the background soundtrack. Over…”

If you know of a “research study”, with valid experiments, disqualifying my hypothesis, do send a link.

The story or script of most brain porno videos is mostly incoherent, but you can count on successive surprises, which never crossed your mind, that will result in serious production.

For example, my latest video and the first of its kind, shows a young girl in a room waiting for her first client.  I am in the room and feeling too comfortable to vacate the premises.  The girl moves beside me and says: “A lightening stuck me for an hour this evening”  I am trying to correct her saying: “You mean for a split second…”, but she is not hearing me.  I am repeating my stupid correction and she is pulling up her skirt and displaying her naked left leg.  I am looking at a werewolf scene:  long, dense, and dark hair covering the leg.  I am uncovering her left leg (don’t know why) and the same visual of horror.  I move my right hand over to her covered pussy and then my hand is pressing her naked hairy ass.  The girl is softly whispering to another even younger girl: “You can always bet on his hand running all over the parts…”

I am faced with just two alternatives: staying in bed and resume my uncomfortable semi-wakeful sleep, or get out of bed, search in the dark for a set of underwear, under shirt…and clean up in the toilet…It is very difficult to return to sleep:  The body is awake, and contented with its achievement, and I dare not fall asleep for fear of a rerun of the ugly video…

My brain played me a mean trick, but it sent me a valuable message: “Effectiveness is not synonymous with conventional beauty.  Effectiveness is not necessarily compatible with applied ready-made standard design…”




February 2012

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