Adonis Diaries

Thermostat or frying pan? Another analogy?

Posted on: June 26, 2013

The thermostat and the frying pan analogy for various objectives

If you want to cool your house to 68 degrees Fahrenheit quickly, setting the thermostat to 62 degrees isn’t going to get it temperate any faster than if you set it to 68. It blows full cold until it hits the number, then it stops.

(For those down under where it is winter, the opposite is also true–extreme thermostat settings won’t warm you up any faster).

Frying pans don’t work that way. Turning the temperature on the burner all the way up will certainly heat up that pan faster.

Seth Godin posted this June 18, 2013:

There is significant pressure on marketers to get it done fast. Ah, an analogy!

And so the inclination to spend a lot, to race around, to turn the thermostat to its most extreme state.

All the yelling doesn’t build your brand faster.

In fact, it might do quite the opposite. Trusted brands don’t get there by spending their whole budget on one Super Bowl ad.

Valuable marketing campaigns are the result of time and user experience, not media and more media. Tweeting more often doesn’t make your tweets have more resonance.

On the other hand, product design and user interaction definitely benefit from the frying pan approach. Extraordinary products, remarkable stories, intense connection via user interaction–these things actually do scale quickly.

The movie business has seduced itself into believing that they can turn the thermostat to absolute zero and use a massive media push to make a moribund movie work. They can’t.

Movie business would be far better off putting the risk and the effort into making movies worth talking about instead.

Social media is a marathon, a gradual process in which you build a reputation.

The best time to start was a while ago. The second best time to start is today. But turning it up to 11 isn’t going to get you there faster.

The confrontation waiting to happen: The essential confrontation is with yourself

It’s not between you and your boss, your critics, your editor, your competition, your spouse or some other outsider.

You are your own biggest critic. And it takes time to observe and form your own ideas.

And your own biggest competitor.

Now that it’s easier than ever to pick yourself, the question is, “why haven’t you?”

And now that it’s easier to ignore the competition and become a category of one, the question is the same.

Our instinct is to externalize the forces that are holding us back, but in fact, that’s not the problem, is it?

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adonis49

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