Adonis Diaries

Archive for February 17th, 2014

And How Instagram Made It?

How Instagram Made It

A team makes a cool app. Somehow they made it onto TechCrunch and people start to download it.

They have a lot of users now. And things look bright.

Suddenly, less and less people are downloading it. And they find out that people who downloaded are not using it anymore – or worse – are deleting it!

They start spending money on ads. They email bloggers and tweet their hearts out. But nothing happens.

This is when most apps fail.

So why do the Instagram make it? The secret sauce is simple, yet not many notice it. It comes in two parts.

Part 1 – Instagram is not about making videos. It’s about sharing videos.

instagram user journey

Studying Instagram’s user journey, you can see how users’ default choices are to “share” and nothing else.

Want to save it just for yourself? Nope, can’t.

Want to have it somewhere safe? Nope, it’s hosted on servers that can be compromised.

This is how apps make sure that your video is seen by others, gets onto twitter and Facebook. And eventually gets liked. Which leads us to part 2 of the secret sauce.

Part 2 – Instagram teaches you to come back, again and again.

Instagram Notifications

So you have Instagram on your phone. How does the app take you from a person who “just downloaded it” to “using it everyday”.

This is where the magic happens.

Instagram literally teaches you to keep checking the app! How?

Using the simple ideas of behaviorism. Yes, the same way they teach dogs to do tricks.

Here is how it worked for dogs, and how it works for humans too. (I’m keeping the psychology background to a minimum).

habit trick

Doing Tricks Habits For Dogs

checking app habit

Checking App Habit For Humans

Every like on Instagram makes sure that this habit becomes stronger.

In Behaviorism this is called “Reinforcement”. And I am not kidding with the dog analogy.

You can read more about behaviorism in this awesome book by Karen Pryor.

Eventually, with dog training, you can start asking the dog to do tricks without giving it treats. And same for hardcore app users, they don’t need likes to keep coming back and check the app!

What I’ve explained to you is also how Facebook, Twitter and other big places on the internet really made it big.

We’ve decided not to do that for our first product, Glance Video. We believe that you should own your moments. They belong to you, not the internet.

But this is our challenge. How can we get our app to be discovered by new users?

And how do we get people to keep using it, without using lessons from Instagram?

We want your help.

Share with us your thoughts and strategies on twitter or comment below.

What do you think?

Most powerful woman. Angela Merkel: Good for the world, bad for the Middle-East

Angela Jenkzsch Kasner Sauer Merkel’s biography when she lived in East Germany for 35 years is relegated in the notes section.

This article will focus on Angela’s positions toward Israel and the Shoah.

Merkel position is correct that it is all the German people who lived in East and West Germany who bear the responsibility of the great catastrophes, all the Shoahs that were inflicted on the Slave, Russian, Greek, and Jewish people…

Taking “Principled” position that “racism will never rule the world again” has to be reformed with pragmatic policies regarding actual, on the ground, practices of apartheid and racism in Israel.

On many occasions, in the UN and in the Knesset, Merkel declared Germany commitment to Israel security as a “Jewish State“. She even forced “Jewish State” in her party documents.

It stands to reason that part of Merkel’s position to the State of Israel was developed and linked to her closest advisers as she started her political career minister of Woman and Youth and then minister of the Environment.

Apparently, the second most powerful woman is Merkel’s hand right woman Beate Baumann (a staunch Zionist supporter). Beate has been the closest person to Angela since Merkel was given the portfolio of minister for Women and Youth in 1993, and has been her personal secretary ever since.

Two other advisers were also Zionist supporters. One of them, Lutz Stavenhagen, was Secretary of State for Security Services, who cooperated with Israel security and secretly shipped them tanks make of components belonging to the National People’s Army. He admitted his responsibility and was forced to resign.

Sure, Angela is against Israeli settlement in the Palestinian occupied land, and she occasionally remind Israel of Europe stand on these policies, but resuming building free nuclear submarines for this apartheid State is not sending the proper message that “racism should never rule again“.

The Holocaust means “burning sacrificial (living species) for the God”

Shoah is the Hebrew term to mean “Great Catastrophe”.

The Israelis prefer the word Shoah on the ground that the Germans didn’t sacrifice the Jews for a God. I beg to differ.

Nazi Germany sacrificed the believers of the One God Jehovah because there was no room for Jehovah in the monotheist German One God Idol representing the Teutonic people. The two “One God” were archaic in nature and the battlefield had to be waged among two people believing that they are the “superior race“.

The German people during WWII were not fighting for Hitler or Jesus… They were bound by a superior Religious sect that should dominate the other sects in “Continental Europe” from France to the Pacific.

There were countless Shoahs during the occupations of Nazi Germany: there were great catastrophes that befell the Slave people in Yugoslavia, the Russians, the Tzigans, the Greeks… Every people that lived in the Vital Space of Teutonic Germany.

The Jews may stick to this succinct word of Shoah, but it is to be reminded that over 60 million people suffered the same malevolent and “terminal” decision to displace other omnipotent “monotheist” Gods.

Merkel is blinded into not taking a strong stand against Nazi Israel who committed the Shoahs against the Palestinians, the Iraqis, the Lebanese and currently the Syrians, displaced all over the world in order for the “Superior Race” to dominate in its vital space in the Near East region.

Merkel supported Israel preemptive war on Gaza in 2008 and went as far as dispatching German navy, a first since WWII, to “monitor” any shipment of arms to Gaza.

Actually, the German navy mission was to cover the frequent missions of Israeli navy to commit assassinations on Syrian officials on the Syrian shores and allow shipments of arms to the Syrian insurgents into the port of Tripoli (Lebanon).

Merkel is angry with Israel Netanyahu PM frequent decisions to continue building settlement in Palestinian lands in opposition of the EU consensus to stop the building of settlements, and she finally had to come full circle in acknowledging the existence of a “Palestinian State” at the UN.

The claim that Angela position on the State of Israel stands out from the successive German Chancellors is not correct.

Since the establishment of Israel, Germany extended more economical, financial and military aid to Israel than the USA before the preemptive war of 1967.

In around 1955, Ben Gurion negotiated a $2 billion aid with Adenauer (A sum that far exceeded the combined GDP of all the “Arabic States” at the period. While Israel secret agents were hunting down, tracking and assassinating German scientists working in Egypt.

Note 1: Angela was born in Hamburg in 1954. The family moved to East Germany and settled in the city of Templin. The second largest Soviet garrison was located in Vogelsang, close to Templin.

The father Horst Kasner (Kazmierczak) was the pastor of Waldhof (forest court) and dean of the protestant Pastoral College and trained clergymen in rhetoric and oration.  The mother Herlind Jentzsch taught English and Latin.

Angela claims to be a quarter Polish since her grandparents were born and lived in the province of Posen.

Angela was excellent in mathematics and the Russian language and she loved the Russian literature and culture.

The family watched West Germany programs on TV and the sports on the East German TV.

Angela studied physics at the Karl Marx Univ. in Leipzig in 1973 and resumed her higher education at the Academy of Sciences in Berlin. She was the only woman working in the field of quantum chemistry and got her PhD in 1984.

She researched her topic in the Heyrovsky Institute in Prague. At the age of 23, she married the physicist Ulrich Merkel in 1977 and they divorced in 1982. She remarried with Dr. Joachin Sauer 15 years later.

After the divorce, Angela hitch-hiked through southern Russia to Armenia, Georgia and Azerbaijan.

Before the unification of Germany, Angela managed to travel to West Germany only once to attend a wedding of a cousin, although she lived in East Berlin for decades. Her brother is Marcus and her 10-year younger sister is Irene.

Note 2: Biography is extracted from Stefan Kornelius “Angela Merkel: The Chancellor and her World”

31 Photographs Israel Doesn’t Want You To See!

Was Palestine a “land without a people for a people without a land”?

Images of Palestinians being all Palestinian, doing Palestinian things and wearing Palestinian clothing in a ‘land without a people for a people without a land’.

Or as the people who lived there liked to call Palestine, instead of being called occupied land, West Bank, Gaza and displaced people?.

Sana Saeed posted on February 4, 2014

1. Bedouin Woman

Bedouin Woman

2. Women from Nazareth

Women from Nazareth

3. Ramallah Father and Sons

Ramallah Father and Sons

4. Ramallah Woman

Ramallah Woman

5. Jaffa Woman, 1889

Jaffa Woman, 1889

6. Bethlehem Girl

Bethlehem Girl

7. Bethlehem Woman

Bethlehem Woman

8. Bethlehem Women

Bethlehem Women

9. Bethlehem Sisters

Bethlehem Sisters

10. Bethlehem Woman

Bethlehem Woman

11. Jerusalem Man

Jerusalem Man

12. Man from Gaza

Gazan Men

Yes, it says “Natives of Gaza, Palestine”.

13. Ramallah Woman

Ramallah Woman

14. Ramallah Family

Ramallah Family

15. Ramallah Woman

Ramallah Woman

16. Beersheba Bedouin

Beersheba Bedouin

17. Woman & Child fleeing Palestine during the Nakba

Woman & Child fleeing Palestine during the Nakba


18. 100 Year Old Man

100 Year Old Man

19. Bethlehem Woman, 1940

Bethlehem Woman, 1940

20. Jerusalem


21. Demonstration against Zionist colonization/British rule, 1920

Demonstration against Zionist colonization/British rule, 1920

22. Dome of the Rock, Jerusalem

Dome of the Rock, Jerusalem

23. Sea of Galilee Fisherman, 1930s

Sea of Galilee Fisherman, 1930s

24. Early 1900s Demonstration in Jaffa

Early 1900s Demonstration in Jaffa

25. Jerusalem between 1898 and 1914

Jerusalem between 1898 and 1914

26. Jerusalem


27. Jerusalem Grain Market

Jerusalem Grain Market

28. Nablus


29. Bethlehem


30. The Greek Patriarch of Jerusalem, 1940

The Greek Patriarch of Jerusalem, 1940

31. Jerusalem Potter, 1934

Jerusalem Potter, 1934

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February 2014

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