Adonis Diaries

Archive for September 4th, 2014

New tools for changing behaviour? Like digital platforms?

Joanna Choukeir is a social design practitioner, researcher, speaker and lecturer with a decade of experience in the UK and Lebanon.
She is the Design and Communication Director at Uscreates, a London-based strategic consultancy pioneering innovative work to help organisations maximise their social value. Joanna has recently completed a PhD, researching and developing communication design methods to enhance social integration in post-conflict communities.

Using digital tools to change behaviour

Joanna Choukeir

How can you use online user experience to change behaviours in the physical world?

MyFitnessPal is an excellent sample of using an online experience to change offline behaviour – specifically around health and fitness. User experience is not just a digital thing – it’s any interaction with a company, service and product.

Buying fish and chips is a user experience. Successful UX is when they have a positive, streamlined and successful interaction with a service.

The future is digital. And it’s mobile – mobile is being used twice as much as PCs, and is the only media type growing.

Unilver has suggested that sustainable change will have to come across society, not just government or corporates.

There’s widespread interest in using behaviour change to improve our life experiences. Using online tools to do that means you can review and iterate.

You can measure change – if the app is logging changes, you get that hard feedback.

We’re not connecting these disciplines as much as we should.

A quick search of Google News turns up headlines taking about how much behaviour change apps are failing to do that. Searches for behaviour change have been consistent for nearly a decade.

UX design is rising rapidly, and user experience is higher than both and still growing.

How do we connect the dots?

Operant conditioning – the carrot and the stick

The Walk is an app, which plays you an audio thriller as you walk, and requires you to walk a number of steps to unlock the next episode. Zombies Run does the same thing, but you have a stick behind you – the zombies…

Written?

Kitten gives you a kitten photo if you hit your word count for the day. On the stick side you have Write or Die, which starts deleting words if you stop writing for set intervals.

Social cognitive theory

How much ability do we have to manage ourselves and our productivity?

There’s an app called Freedom that will block the internet on your computer for a while. SelfControl allows you to blacklist websites you want to avoid.

Theory of reasoned action

We evaluate the benefit or harm of actions to us, and we consider social pressure in that. BetterMe shames you on social media for failing to meet a task.

Theory of planned behaviour

If you want to change, you need the intention and a plan.

Unfuck Your Habitat allows you to plan and focus your efforts in cleaning your home.

Trainaway helps your reduce your carbon footprint, by concentrating on enjoying the journey, not just the destination. It helps you plan stopover points and things to do there.

Social learning theory

We observe and model behaviour based on what we see around us.

The Wheel of Well-being is built on the idea that people respond to tips given by others, because they know they work.

Social ecological model

We’re influenced by individual, environment and interpersonal factors. The Wheel of Well-being gives tips and activities contexts to harness this effect.

Trans-theoretical model for behaviour changes

Behaviour change is complicated – you need to have the idea, think about it, prepare for it, act on it and then maintain that change. It’s hard.

Most digital product focus on preparation and maintenance stages.

Can we move into the pre-contemplation stage, to give people the idea for change?

Obama coded message: New Reservation Territory for ISIS in Syria

ISIS declared a few days ago that their new Caliphate will be renamed Ummat al Furat (The Euphrates River that crosses Syria and then Iraq). All borders along this mighty and long river are abolished and people can hop from Syria to Iraq without “encountering” any problem, except paying the requisite tax to the new Islamic State.

Obama renamed this Islamic State the Islamic State in Iraq and the Levant (ISIL). Levant is the French term for the countries of Syria, Lebanon, and Palestine that border the eastern shore of the Mediterranean Sea.

The author of the following article looks like he is far more worried of the existence of Israel being included in the Greater Syria Islamic State that Obama has redesigned to destabilize this Near East region.

THE CODED MESSAGE OBAMA DELIVERS WHEN HE SAYS ISIL INSTEAD OF ISIS

| September 1, 2014

In one press conference after another, when referring to the Muslim terror super-group ISIS, United States President Barack Obama will use the term ISIL instead of their former name ISIS or current name Islamic State.

Have you ever wondered about that? We have.

what-is-the-levant-why-obama-says-isil-instead-of-isis-islamic-state

ISIL stands for the Islamic State of Iraq and Levant. Now, to us Westerners we don’t really make much of a distinction, do we? No, honestly from our perspective its all about the same. But how would a Muslim living in the Middle East view it? Just what is the Levant anyway? Let’s take a look.

The geographical term LEVANT refers to a multi-nation region in the Middle East. It’s a land bridge between Turkey to the north and Egypt to the south. If you look on a map, however, in the near exact middle of the nations that comprise the Levant, guess what you see? Come on, guess!

It’s Israel.

When Barack Obama refers over and over to the Islamic State as ISIL, he is sending a message to Muslims all over the Middle East that he personally does not recognize Israel as a sovereign nation, but as territory belonging to the Islamic State.

Now you know why Obama says that he has no plan, no goal, and no stated aim for dealing with ISIS.

But he does have a plan, and it’s a really nasty, diabolical one.

Obama’s plan is to drag his feet for as long as he can, doing only the bare minimum that Congress forces him to do. His “plan”to buy ISIS as much time as possible to make as many gains as they can.

Listen as Obama painstakingly spells out the letters I-S-I-L so there is no doubt in your mind:

And it’s working.

The Islamic State has garnered millions of dollars, a vast cache of weapons, and in their latest foray have captured Syrian fighter jets.

With each passing day that Obama fulfills his stated aim of doing nothing, the Islamic State grows by leaps and bounds. The ultimate goal, of course, has not changed and will never change.

The ultimate goal is the destruction of Israel.

Now you know a little bit more why Obama chooses his words so carefully, and what’s really in a name. Shakespeare had it right.

Note: The ideological premises of Greater Syria as in the map, and including Iraq and Cyprus, is that the people living in this region form a Complete Nation, and this premise is at least a century old before the establishment of this colonial implant of Israel, that the colonial powers of France and England did their best to divide into fictitious States, recognized by the UN.


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