Adonis Diaries

Give it time: Propaganda works. The sleeper effect of our memory

Posted on: November 4, 2014

Give it time: Propaganda works. The sleeper effect of our memory

War propaganda didn’t intensify the privates’ enthusiasm for war in the slightest.

Soldiers were aware that the war movies were all propaganda, the message was discredited and deemed hollow before the movie rolled and the message was dismissed.

Nine weeks later, the statistics changed and reverted to supporting war activities.

What gives?

1. In our memory, the source of the argument fades faster than the argument or the message

2. The message (war is necessary and noble) fades much slowly or even endure than the propaganda itself

3. Any knowledge, even that stems from untrustworthy sources, gains credibility over time.

Nasty advertisements in election campaigns do work sometime due to the sleeper effect of our memory.

Disclosing the sponsors of the ads have no significant effects on the undecided voters: these voters mostly forgot who were the sponsors, if they ever cared.

But it is a great law for those engaged citizens to know more about who are the ones considering themselves the peers of the campaign

The messenger fades from memory, but the ugly accusations persevere.

Most of the time we cannot recollect if our knowledge was picked up from well-researched articles or from a tacky advertorial source.

Propaganda works. What count are the Timing and how well the message is framed to attract and catch our attention and be memorized.

The other major factor is that undecided voters tend to side with the potential victors in the election year.

How to minimize campaign ads effects?

1. Campaign laws that are controlling the voting process must prohibit any poll taking at least 2 weeks before the the campaign officially start and be banned afterward

2. Campaign Ads should be restricted to the period of a single month before the campaign start and be banned later on during the campaign.

3. The same with no campaigning during Voting Day

Before you read an article, you need to ask this question: Who benefit? Cui bono? is a great training behaviour to refine what you read.

Read: The Art of Thinking Clear

 

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