Adonis Diaries

Archive for February 19th, 2015

 

 

I just made a fool of myself

Actually, it’s far more likely that you made a human of yourself.

When you drop your guard, opt for transparency and make an honest connection with someone, you’re right on the edge of foolishness, which is another word for not-corporate, not-aloof, not-safe. Another word for human.

Most of the time, we persuade ourselves not to make a fool and so instead, we shut down a connection that could have become precious for us and for them.

The first rule of web design

Tell me where to click.

Just about every web page is designed to cause me to connect, to buy, to approve, to move to the next step. Okay, great.

Where is the button to do that?

(click to enlarge).

This is the page you see when you want to refund an order on Eventbrite.

Question: Should you click on the big green square or the big grey square?

Answer: It turns out you click on the little tiny blue words.

NYHX___Individual___Families__

Here’s the page you see to log on to a New York State site.

Question: Should you log in by clicking the big green button under the box you just filled in, or the smaller blue button across the page?

It turns out that the green button (green for go) actually makes you start over.

Suddenly, everyone who builds a website is in the business of making tools, and it turns out that we’re not very good at making tools, especially when there’s a committee involved.

It takes work and focus to create a useful tool, it’s more difficult than writing a memo

Simple question with a simple answer: What do you want me to do now?

And here’s why it matters: Tech is expensive.

Tech is hard to change. Changing tech has all sorts of side effects and repercussions.

Language, on the other hand, can be changed on a whiteboard.

Language is at the heart of communication, and the only purpose of a website is to communicate.

Get the language right first (and the colors).

Tech isn’t going to fix your problem, communication is.

Meet Spain’s Activist Iglesia of Podemos:  Positioned to Become New PM

“If we don’t have democratic control of economy, we don’t have democracy,” says Pablo Iglesias of Podemos. “We know that it’s very important to occupy the institutional powers in order to change things.”

Talks between Greece and Eurozone finance ministers over Athens’ debt broke down Monday when the newly elected leftist Syriza government rejected a deal to extend the terms of the current bailout.

The Greek Syriza party was elected last month on a promise to roll back the crippling austerity measures in Greece’s international bailout.

While Syriza has taken power in Greece, the grassroots Spanish party Podemos is also quickly gaining popularity in Europe’s fifth largest economy.

On January 31, as many as 150,000 people rallied in Madrid to show support for the Podemos party, which translates into “We can.”

Podemos only became an official party last March, but a recent poll by El País found 28% of the population supports the party, enough to possibly win Spain’s next general election.

Last May, Podemos surprised many when it received 1.2 million votes and 5 seats in the European Parliament elections.

The party grew out of the “indignados” movement that began occupying squares in Spain four years ago. The indignados rallied against austerity cuts, rising unemployment and Spain’s political establishment.


adonis49

adonis49

adonis49

February 2015
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