Adonis Diaries

I just made a fool of myself: Where should I click on your web?

Posted on: February 19, 2015

 

 

I just made a fool of myself

Actually, it’s far more likely that you made a human of yourself.

When you drop your guard, opt for transparency and make an honest connection with someone, you’re right on the edge of foolishness, which is another word for not-corporate, not-aloof, not-safe. Another word for human.

Most of the time, we persuade ourselves not to make a fool and so instead, we shut down a connection that could have become precious for us and for them.

The first rule of web design

Tell me where to click.

Just about every web page is designed to cause me to connect, to buy, to approve, to move to the next step. Okay, great.

Where is the button to do that?

(click to enlarge).

This is the page you see when you want to refund an order on Eventbrite.

Question: Should you click on the big green square or the big grey square?

Answer: It turns out you click on the little tiny blue words.

NYHX___Individual___Families__

Here’s the page you see to log on to a New York State site.

Question: Should you log in by clicking the big green button under the box you just filled in, or the smaller blue button across the page?

It turns out that the green button (green for go) actually makes you start over.

Suddenly, everyone who builds a website is in the business of making tools, and it turns out that we’re not very good at making tools, especially when there’s a committee involved.

It takes work and focus to create a useful tool, it’s more difficult than writing a memo

Simple question with a simple answer: What do you want me to do now?

And here’s why it matters: Tech is expensive.

Tech is hard to change. Changing tech has all sorts of side effects and repercussions.

Language, on the other hand, can be changed on a whiteboard.

Language is at the heart of communication, and the only purpose of a website is to communicate.

Get the language right first (and the colors).

Tech isn’t going to fix your problem, communication is.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

adonis49

adonis49

adonis49

February 2015
M T W T F S S
 1
2345678
9101112131415
16171819202122
232425262728  

Blog Stats

  • 1,419,002 hits

Enter your email address to subscribe to this blog and receive notifications of new posts by email.adonisbouh@gmail.com

Join 771 other followers

%d bloggers like this: