Adonis Diaries

Archive for May 12th, 2015


Leading the way in Lebanon, one woman at a time

Editor’s Note: This is the fifth story in a six-week series focused on women and work in patriarchal nations in the Middle East. Read other stories in the series.

Before recipe website, Shahiya, was snapped up by Japanese site, Cookpad, for $13.5m in 2014, the Beirut-based start-up had to explain itself over and over again. The mostly male investors needed to be swayed on more than just the usual.

They needed to be convinced there was value in funding a company mainly used by housewives.

We had the challenge of perception,” said Shahiya CEO and co-founder Hala Labaki.

“The decision-makers didn’t cook, even the few women (venture capitalists) didn’t, so they couldn’t relate. For some, the idea of food culture is that it’s for women, and you’re put into a category.”

Hind Hobeika faced issues being female and young. (Credit: Courtesy Hind Hobeika)

In the Middle East, Hind Hobeika faces the challenge of both being female and being young. (Credit: Courtesy Hind Hobeika)

Labaki said the fact that her two business partners are men probably went a long way towards convincing investors since men tend to be taken more seriously in the Middle East then women in business.

Shahiya is a success story for a woman-led business in the Middle East.

Its user base now has 3.5 million unique visitors per month, 40% of which are from Saudi Arabia. There are 15,000 published recipes, making it the largest Arabic language digital library for recipes.

Lebanon’s relatively open society and economy mean women have had more opportunities here than elsewhere in the region.

But, growing a business in the Middle East is never easy, particularly for women. Those who do succeed must meet the challenges of expanding their companies in to socially conservative countries — a step before expanding internationally — seek funding from largely male firms who are sometimes averse to dealing with women and find ways to make sure they are taken seriously by male colleagues.

Connections, rather than creativity, smarts and technical skills, can make the difference between success and failure, with networking a key ingredient to growing a business, says Dima Dabbous, Beirut-based consultant on media and gender at the United Nations Educational, Scientific and Cultural Organisation.

But that can be a challenge. Even in Lebanon women are often part of a small minority at their firms and like elsewhere in the world may not be invited to casual social functions outside of work. The few women’s networking groups that exist tend to be poorly-developed and not very active, Dabbous said.

“Men already have the structure in place. Men meet outside of working hours, which automatically excludes women from deals struck outside of work. [With women] there’s too much weight put on individual effort,” said Dabbous.

“I don’t think men make it on their own, so why should women do it on their own?”

Hala Labaki is a success story in the Middle East. (Credit: Courtesy Hala Labaki)

Hala Labaki is a success story in the Middle East. (Credit: Courtesy Hala Labaki)

Behind the scenes

Five years ago, Hind Hobeika invented a pair of goggles that measured a swimmer’s heart rate and presented her invention on reality TV show, Stars of Science in Doha.

Qatar is better known as an affluent energy state, but a fledgling IT and entrepreneur scene is now blossoming in the country. But until Hobeika won third place, the male hosts didn’t seem to want to appear on camera with her.

“[They] weren’t enthusiastic to talk to me,” she said, recalling that for most of the show the hosts preferred speaking with the male contestants on camera rather than her “It was lonely.”

In Hobeika’s case, her youthfulness also worked to her disadvantage. “People tend to take you less seriously when you’re young and a woman, especially the combination of the two,” said Hobeika, now 26.

She currently splits her time between her native Beirut and the San Francisco area in the US developing her product and business. And she’s learning the nuances of running a business in the West versus the Middle East.

“Learning to manage people has been the most difficult experience for me. I had never done it before. It was difficult to find a balance and deal with people without offending them,” she said. “In the Arab world, people aren’t used to getting feedback from someone much younger.”

Proving your worth

For Beirut-based Maya Karanouh, CEO and co-founder of branding agency, TAGbrands, the most difficult aspects of growing her business when she launched it 15 years ago had little to do with being a woman. Instead, weak infrastructure in Lebanon and generally low levels of entrepreneurship in the Middle East were her biggest challenges.

When she did expand her business into the Gulf nations, including Saudi Arabia, eight years ago, she actively took into account the cultural norms for women in these countries. She often jokes that wearing the abaya (full black covering that most Saudi women wear) made her lose her fashion sense for a few weeks.

“I’m a feminist, but I’m also a business woman. I have to navigate around regulations,” she said. For the Saudis with whom she was doing business, being a woman didn’t matter, so long as her team got the job done. That might have been because she was an outsider; however, gains in the professional realm for the Kingdom’s female citizens remain slow.

Karanouh said she does her own part to advance women in the region, making an effort to hire mothers and give them flexible working hours, acknowledging that not having a family of her own has been an advantage for her.

“Work-life balance is a major issue [here],” for employees, she said. “I’m a special case because I don’t have kids and I’m not married.”

Moral support

Lebanese entrepreneur Rana Chmaitelly launched The Little Engineer, workshops to engage young people in science, in 2009. She now has operations in Lebanon, Qatar and Libya.

She’d like to expand to the West, starting with the UK. Early on, one of her biggest challenges was getting her employees, a mix of men and women, to support her decision to grow.

“Even if you take a decision, if you’re a women, they think you’re not right. It happens all the time. Maybe it’s the culture, but we can change it,” she said in a Skype interview at an airport during a layover in Chicago.

There is still not much built-in support for women in business, but in recent years a handful of professional organisations have emerged, although they’re not yet very active.

Even so, 35% of IT entrepreneurs in the Middle East are women, compared with 10% on a global scale, according to the data analytics benchmark website Startup Compass, a sign that women in the region are making inroads in traditionally male-dominated fields here.

“Some people don’t accept change. But as an entrepreneur you can’t stagnate,” said Chmeitelly.






 How can you be sure?  Certainty is binary, yes or no. And Toasted

“But how can you be sure?”

100% certainty is not a variation of 96% or even 99%. It’s a totally different category.

Certainty is binary, yes or no.

The question, “are you sure it will work” is not about the work, it’s about the sure.

If you need to know that it’s going to work, then you’ve committed to a very clear path.

Some people go to work or school and do nothing except the things that they  (think) are sure about.

The other path is to do things that might not work. Work and projects  are designed to land on the spectrum of not sure.

When someone asks, “Do you have any case studies and rules of thumb from my industry about how someone in precisely the same circumstances did x and got y,” it’s pretty clear that they seek reassurance and a promise of certainty.

But all the good stuff comes from leaping.

From doing the things that might not work.




What do you think you know?

How the giant sequoia tree grows?

Why the ocean is blue? Is it blue on cloudy days?

Why it is hot in summer time?

Can you light a bulb with a battery and a piece of wire?

How children get their common sense knowledge?


I’m going to try and explain why it is that perhaps we don’t understand as much as we think we do.

I’d like to begin with 4 questions. This is not some sort of cultural thing for the time of year. That’s an in-joke, by the way. But these four questions, actually, are ones that people who even know quite a lot about science find quite hard.

And they’re questions that I’ve asked of science television producers, of audiences of science educators — so that’s science teachers — and also of 7-year-olds, and I find that the seven-year-olds do marginally better than the other audiences, which is somewhat surprising.

The first question, and you might want to write this down, either on a bit of paper, physically, or a virtual piece of paper in your head. And, for viewers at home, you can try this as well. A little seed weighs next to nothing and a tree weighs a lot, right? I think we agree on that. Where does the tree get the stuff that makes up this chair, right? Where does all this stuff come from? (Knocks)

Your next question is, can you light a little torch-bulb with a battery, a bulb and one piece of wire?

And would you be able to, kind of, draw a the diagram? You don’t have to draw the diagram, but would you be able to draw the diagram, if you had to do it? Or would you just say, that’s actually not possible?

The third question is, why is it hotter in summer than in winter?

I think we can probably agree that it is hotter in summer than in winter, but why? And finally, would you be able to — and you can sort of scribble it, if you like — scribble a plan diagram of the solar system, showing the shape of the planets’ orbits?

Would you be able to do that? And if you can, just scribble a pattern.

 OK. Now, children get their ideas not from teachers, as teachers often think, but actually from common sense, from experience of the world around them, from all the things that go on between them and their peers, and their carers, and their parents, and all of that. Experience.

And one of the great experts in this field, of course, was, bless him, Cardinal Wolsey.

Be very careful what you get into people’s heads because it’s virtually impossible to shift it afterwards, right? (Laughter)

I’m not quite sure how he died, actually. Was he beheaded in the end, or hung? (Laughter) Now, those questions, which, of course, you’ve got right, and you haven’t been conferring, and so on.

And I — you know, normally, I would pick people out and humiliate, but maybe not in this instance.

 A little seed weighs a lot and, basically, all this stuff, 99% of this stuff, came out of the air.

Now, I guarantee that about 85 percent of you, or maybe it’s fewer at TED, will have said it comes out of the ground. And some people, probably two of you, will come up and argue with me afterwards, and say that actually, it comes out of the ground.

Now, if that was true, we’d have trucks going round the country, filling people’s gardens in with soil, it’d be a fantastic business. But, actually, we don’t do that.

The mass of this comes out of the air. Now, I passed all my biology exams in Britain. I passed them really well, but I still came out of school thinking that that stuff came out of the ground.

3:30 Second one: can you light a little torch-bulb with a battery bulb and one piece of wire? Yes, you can, and I’ll show you in a second how to do that.

Now, I have some rather bad news, which is that I had a piece of video that I was about to show you, which unfortunately — the sound doesn’t work in this room, so I’m going to describe to you, in true “Monty Python” fashion, what happens in the video.

And in the video, a group of researchers go to MIT on graduation day. We chose MIT because, obviously, that’s a very long way away from here, and you wouldn’t mind too much, but it sort of works the same way in Britain and in the West Coast of the USA.

And we asked them these questions, and we asked those questions of science graduates, and they couldn’t answer them.

And so, there’s a whole lot of people saying, “I’d be very surprised if you told me that this came out of the air. That’s very surprising to me.”

And those are science graduates. And we intercut it with, “We are the premier science university in the world,” because of British-like hubris. (Laughter) And when we gave graduate engineers that question, they said it couldn’t be done.

And when we gave them a battery, and a piece of wire, and a bulb, and said, “Can you do it?” They couldn’t do it. Right?

And that’s no different from Imperial College in London, by the way, it’s not some sort of anti-American thing going on.

4:44 As if. Now, the reason this matters is we pay lots and lots of money for teaching people — we might as well get it right.

And there are also some societal reasons why we might want people to understand what it is that’s happening in photosynthesis.

For example, one half of the carbon equation is how much we emit, and the other half of the carbon equation, as I’m very conscious as a trustee of Kew, is how much things soak up, and they soak up carbon dioxide out of the atmosphere.

That’s what plants actually do for a living.

And, for any Finnish people in the audience, this is a Finnish pun: we are, both literally and metaphorically, skating on thin ice if we don’t understand that kind of thing.

Now, here’s how you do the battery and the bulb. It’s so easy, isn’t it? Of course, you all knew that. But if you haven’t played with a battery and a bulb, if you’ve only seen a circuit diagram, you might not be able to do that, and that’s one of the problems.

5:39 So, why is it hotter in summer than in winter?

We learn, as children, that you get closer to something that’s hot, and it burns you. It’s a very powerful bit of learning, and it happens pretty early on.

By extension, we think to ourselves, “Why it’s hotter in summer than in winter must be because we’re closer to the Sun.”

I promise you that most of you will have got that. Oh, you’re all shaking your heads, but only a few of you are shaking your heads very firmly.

Other ones are kind of going like this. All right. It’s hotter in summer than in winter because the rays from the Sun are spread out more, right, because of the tilt of the Earth. And if you think the tilt is tilting us closer, no, it isn’t.

The Sun is 93 million miles away, and we’re tilting like this, right? It makes no odds.

In fact, in the Northern Hemisphere, we’re further from the Sun in summer, as it happens, but it makes no odds, the difference.

6:26 OK, now, the scribble of the diagram of the solar system. If you believe, as most of you probably do, that it’s hotter in summer than in winter because we’re closer to the Sun, you must have drawn an ellipse. Right?

That would explain it, right? Except, in your — you’re nodding — now, in your ellipse, have you thought, “Well, what happens during the night?”

Between Australia and here, right, they’ve got summer and we’ve got winter, and what — does the Earth kind of rush towards the Sun at night, and then rush back again?

I mean, it’s a very strange thing going on, and we hold these two models in our head, of what’s right and what isn’t right, and we do that, as human beings, in all sorts of fields.

7:04 So, here’s Copernicus’ view of what the solar system looked like as a plan.

That’s pretty much what you should have on your piece of paper. Right? And this is NASA’s view. They’re stunningly similar. I hope you notice the coincidence here.

What would you do if you knew that people had this misconception, right, in their heads, of elliptical orbits caused by our experiences as children?

What sort of diagram would you show them of the solar system, to show that it’s not really like that? You’d show them something like this, wouldn’t you? It’s a plan, looking down from above.

But, no, look what I found in the textbooks. That’s what you show people, right? These are from textbooks, from websites, educational websites — and almost anything you pick up is like that.

And the reason it’s like that is because it’s dead boring to have a load of concentric circles, whereas that’s much more exciting, to look at something at that angle, isn’t it? Right?

And by doing it at that angle, if you’ve got that misconception in your head, then that two-dimensional representation of a three-dimensional thing will be ellipses. So you’ve — it’s crap, isn’t it really? As we say.

So, these mental models — we look for evidence that reinforces our models. We do this, of course, with matters of race, and politics, and everything else, and we do it in science as well.

So we look, just look — and scientists do it, constantly — we look for evidence that reinforces our models, and some folks are just all too able and willing to provide the evidence that reinforces the models.

8:23 So, being I’m in the United States, I’ll have a dig at the Europeans. These are examples of what I would say is bad practice in science teaching centers.

These pictures are from La Villette in France and the welcome wing of the Science Museum in London.

And, if you look at the, kind of the way these things are constructed, there’s a lot of mediation by glass, and it’s very blue, and kind of professional — in that way that, you know, Woody Allen comes up from under the sheets in that scene in “Annie Hall,” and said, “God, that’s so professional.”

And that you don’t — there’s no passion in it, and it’s not hands on, right, and, you know, pun intended. Whereas good interpretation — I’ll use an example from nearby — is San Francisco Exploratorium, where all the things that — the demonstrations, and so on, are made out of everyday objects that children can understand, it’s very hands-on, and they can engage with, and experiment with.

And I know that if the graduates at MIT and in the Imperial College in London had had the battery and the wire and the bit of stuff, and you know, been able to do it, they would have learned how it actually works, rather than thinking that they follow circuit diagrams and can’t do it.

So good interpretation is more about things that are bodged and stuffed and of my world, right? And things that — where there isn’t an extra barrier of a piece of glass or machined titanium, and it all looks fantastic, OK?

And the Exploratorium does that really, really well. And it’s amateur, but amateur in the best sense, in other words, the root of the word being of love and passion.

9:53 So, children are not empty vessels, OK? So, as “Monty Python” would have it, this is a bit Lord Privy Seal to say so, but this is — children are not empty vessels.

They come with their own ideas and their own theories, and unless you work with those, then you won’t be able to shift them, right? And I probably haven’t shifted your ideas of how the world and universe operates, either.

But this applies, equally, to matters of trying to sell new technology.

For example, we are, in Britain, we’re trying to do a digital switchover of the whole population into digital technology [for television].

And it’s one of the difficult things is that when people have preconceptions of how it all works, it’s quite difficult to shift those.

So we’re not empty vessels; the mental models that we have as children persist into adulthood.

Poor teaching actually does more harm than good. (Than even good teaching, now and then)

In this country and in Britain, magnetism is understood better by children before they’ve been to school than afterwards, OK?

Same for gravity, two concepts, so it’s — which is quite humbling, as a, you know, if you’re a teacher, and you look before and after, that’s quite worrying.

They do worse in tests afterwards, after the teaching. And we collude. We design tests, or at least in Britain, so that people pass them. Right?

And governments do very well. They pat themselves on the back. OK?

We collude, and actually if you — if someone had designed a test for me when I was doing my biology exams, to really understand, to see whether I’d understood more than just kind of putting starch and iodine together and seeing it go blue, and really understood that plants took their mass out of the air, then I might have done better at science.

So the most important thing is to get people to articulate their models.

 Your homework is — you know, how does an aircraft’s wing create lift?

An obvious question, and you’ll have an answer now in your heads. And the second question to that then is, ensure you’ve explained how it is that planes can fly upside down.

Ah ha, right. Second question is, why is the sea blue? All right? And you’ve all got an idea in your head of the answer. So, why is it blue on cloudy days? Ah, see. (Laughter)

I’ve always wanted to say that in this country. (Laughter) Finally, my plea to you is to allow yourselves, and your children, and anyone you know, to kind of fiddle with stuff, because it’s by fiddling with things that you, you know, you complement your other learning.

It’s not a replacement, it’s just part of learning that’s important. Thank you very much. Now — oh, oh yeah, go on then, go on.

Patsy Z and TEDxSKE shared a link.
Starting with four basic questions (that you may be surprised to find you can’t answer), Jonathan Drori looks at the gaps in our knowledge
 And specifically, what we don’t about science that we might think we do.|By Jonathan Drori




May 2015

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