Adonis Diaries

Archive for September 4th, 2015


Studies reveal the secret to F&B success… and it’s not what you think

Who is F&B again?

 marie murray, June 30, 2015

We’ve heard it since we were little. make a good impression. be polite. don’t talk with your mouth full. say please and thank you. don’t pick your nose…

As kids, these rules just seemed annoying, but somehow we knew that our parents were trying to tell us something important.

what were they getting at anyway? they were teaching us about image: the face we present to the public.

In the F&B industry, image is a lot more important than we might think. that may be common knowledge to industry experts. but not all of the contributing factors that make up ‘image’ are created equal.

One contributing factor really makes the biggest impact.

we’ll get to all those factors and highlight the most important one, but first, let’s take a look at why image is so important.

One study1 shows that in public spaces, image is often the primary factor that determines whether or not people will return to a public space and whether they’ll recommend it to others.

it matters. this is especially true for franchises that fall between fast food chains and full service restaurants, which are rapidly becoming most popular in the food industry.2

so, what exactly is image?

it’s what sets a public space apart from competitors. it’s all the things that make a brand stand out.

it’s more than the immediate experience guests have while they’re actually in the public space.

image is what sticks in the patrons’ minds long after they’ve left, and what keeps them coming back for more… or never returning.

Technically speaking, image is the combination of branding, décor and interior design, furniture, store location, waiting time for a meal, food quality, menu variety, professional appearance of staff, price, and cleanliness3. but really, image is the specific harmony of all those factors working together. (And how we perceive harmony? According to what idiosyncrasy?))

today, the options and possibilities can seem endless. guests can choose from an almost unlimited number of public spaces, and the variety of choices are staggering. they can base their decision off of menu preference, ambiance, service, price range, or location. so why not focus on just one aspect and gain popularity by excelling in that area?

The fascinating discovery we’re sharing with you is that the whole is far more significant than the sum of its parts.

The individual aspects of a good restaurant or public space (service, location, menu, wait time) are not nearly as important as the overall experience. yes, all those aspects are included, but they’re exponentially more valuable when they merge to create one unique image.

two zones in the same restaurant create different atmospheres.

So what’s the most important contributing factor?

Surprisingly, it’s usually not the quality or variety of the menu that matters most. that’s because there are more and more places that serve similar menus4.

Image is actually best determined by the décor and interior design5. Creating zones that offer slightly different atmospheres also makes a difference. and furniture is often the differentiating factor between different zones.

The most impactful first impression is the atmosphere. that’s also what stays the most with guests after they leave.

If guests can choose from a wide variety of places, they are most likely to return to the place with the best atmosphere. (Unless the food sucks or not satisfying for the price?)

furniture is often the differentiating factor between different zones.

The next time you think of image as an annoying set of rules that your parents used to make you behave in public, think again.

Image may actually be the primary thing that determines the success of your restaurant or public space.

(And outside the food industry? Does creative interior design contributes to the image?)

we’ve heard it since we were little. make a good impression. be polite. don’t talk with your mouth full. say please and thank you. don’t pick your nose. and on and…

How can you help refugees? A few practical ways, starting today 

Number of refugees has tripled from the beginning of this year (about 310,000), many of them are fleeing the ravaged Syria under ISIS control.

13 million kids are out of schools in Syria, Iraq, Yemen, Libya.

9,000 schools are Not used as schools.

A new report from the United Nations refugee agency says that more than 2,500 migrants and refugees have died or gone missing this year while crossing the Mediterranean Sea.

As European leaders increasingly try to prevent refugees and migrants from settling in the continent, more and more people are dying in their desperation to flee persecution and reach safety.

A new report from the United Nations refugee agency says that more than 2,500 migrants and refugees have died or gone missing this year while crossing the Mediterranean Sea.

Here are some of the ways you can help at home.

Refugee children sleep in the surrounding green area of the Keleti railway station in Budapest 

Refugee children sleep in the surrounding green area of the Keleti railway station in Budapest

Make a donation

Most donations are not ending for refugees support

Make a financial donation to a non-governmental organisation (NGO) that is doing related humanitarian work overseas. These could include:

Save the Children: distributing essential items such as nappies, hygiene kits and food

Red Cross Europe: providing emergency health services at central train stations

Migrant Offshore Aid Station: dedicated to preventing migrant deaths at sea

International Rescue Committee:  improving living conditions by setting up camps

The UN Refugee Agency (UNHCR): providing water, mosquito nets, tents, healthcare

Refugee Action: advice about claiming asylum, the asylum process, asylum support

World Vision: providing food, water, shelter, education and psychosocial care

A displaced Syrian child is viewed in a makeshift camp for Syrian refugees only miles from the border with Syria in the Bekaa Valley 

A displaced Syrian child is viewed in a makeshift camp for Syrian refugees only miles from the border with Syria in the Bekaa Valley

Get involved with grassroots groups

JustGiving has received more than 2,500 donations from 32 countries for Calais migrant fundraising efforts. Here are just a few of them:

The Worldwide Tribe in Calais: Travel blog documenting the story of the people in the Calais ‘jungle’ is also connected to a crowdfunding site

Glasgow Solidarity with Calais Migrants: Diane and Bob are driving to Calais with supplies

North East Solidarity with Calais Refugees: Buying food, bedding and warm clothing

Side by Side: A family in Thurrock helping with basic humanitarian aid

Association Salam: 19-year-old Tom McElholm is driving to Calais with supplies

Hummingbird Project: Driving regularly to Calais with nurses, legal aid, food kitchens

Coach and Horses Soho: raising £5,000 to give the Calais migrants a decent meal

4 million Syrians have fled their country since the war began 

4 million Syrians have fled their country since the war began

Volunteer, donate, collect

Calais Migrant Solidarity: organising aid from the UK to those stranded in Calais.

Includes details to find local groups for clothes collections and donations here and a UK-based Facebook group

Doctors of the World: providing care to vulnerable people, advocating for rights to health

Music Against Borders: appealing for people to donate musical instruments to Calais

The Jungle Library: makeshift library set up at the camp at Calais. They need more books

‘Childhood bags’: fundraising to take books, toys and warm clothes to children

Folkestone United: organising protests, taking donated goods to Calais in September lobbying local councils, providing language support, housing refugees

Migrant Offshore Aid Station: dedicated to preventing loss of life at sea

Sawa4Syria: working with Syrian refugees in Lebanon

A migrant girl holds a balloon and a teddy bear in a holding area at Munich Hauptbahnhof main railway station on September 1, 2015 in Munich, Germany 

A girl holds a balloon and a teddy bear in a holding area at Munich Hauptbahnhof main railway station on 1 September  

Buy specific items for those who need help

● An Amazon wish list has been set up for people to buy specific items such as shoes and sleeping bags to be delivered to Calais as part of the appeal #KentforCalais and #HelpCalais. The truck leaves on 17 September

Germany has been more welcoming to refugees 

Germany has been more welcoming to refugees

Put your name to a petition

The Independent’s petition for Britain to accept its fair share of refugees (More than 150,000 already signed up)

Accept more asylum seekers and increase support for refugee migrants in the UK

80 Syrian war refugees are waiting in Calais for their rightful and legal asylum in the UK

Create a compassionate Euro-wide policy to deal with refugee migrants

End the Calais crisis

Note: As you can see from these lists, they are mostly concerned with the Calais crisis.

Update this list with those organization targeting the Syrian and Iraqi refugees who are badly neglected

Death of Ideology? Beirut’s #YouStink Protests

Death of abstract social and political concepts that political parties numb people, replicating the various religious sects?

Patsy Z  and Fadi Ghandour shared a link

Protesters from Lebanon’s #YouStink | طلعت_ريحتكم# movement staged a sit-in at the Ministry of the Environment today and vowed not to leave until Minister Mohammad Machnouk resigned from his post. The day ended with the police storming the building and forcing the protesters out.

I’m not in Beirut at the moment, so I’ve spent the past few days following the events on television, Twitter, Facebook, and the blogosphere.

I’m struck by how readily the movement has ripped up the familiar categories of Lebanese political partisanship (March 14, March 8, Sunni, Shiite, Christian, FPM, LF, etc.) and replaced them with a call for knowledge-based solutions to universal problems.

Perhaps the picture on the ground is different, but the reverberations online conjure up a great wave of disgust directed at the whole political stratum.

For example, when the FPM (Free Patriotic Movement or Al Tayyar) recently tried to smear one of the movement’s organizers, Assaad Thebian, as a cross-burning infidel, the move backfired badly (see Elie Fares and Emilie Hasrouty’s responses, in particular).

Earlier today, when the M14 journalist Charles Jabbour wondered aloud why the Sunnis of Lebanon were not coming to a Sunni minister’s defense as he was “besieged” by protesters, his Facebook thread was trashed by disgusted readers.

Lebanon may not be witnessing the birth of a post-sectarian civil state but something unprecedented is taking place.

The language of protest chants, placards, tweets, and media interviews is unlike anything we’ve heard in the past ten years.

The Arabic speakers might be interested in listening to some of the protest rap that is coming out of the movement. My favorite is this tune by El-Rass and MC Nasserdyn (of the famous Touffar crew). The lyrics are brilliant and shocking in their audacity, even by Beirut’s cacophonous standards.

Over the past few days, almost every party leader has given a press conference pledging his support for the protesters while warning them not to be co-opted by one side or another.

So far, these warnings have sounded more like cries from the wilderness and pleas for relevance. I worry, though, about how much longer the protesters can hold their ranks before the inevitable infiltrations begin.

To follow the events online, I recommend Mustapha’s excellent #YouStink News page.

For the best account of how Lebanon got into this mess in the first place, there’s this report by the indispensable Matt Nash.

Ray  posted| September 2, 2015

This movement has the whole political class in the country shitting bricks.

Politicians from both 8 and 14 are united (for the first time!) in refusing the Minister of Environment to resign under pressure simply because they are scared shitless that if he does, the movement will move on to the next Ministry and Minister.

The bitterness and disgust is swelling by the day and what could have been calmed down with the resignation of a 71 year old incompetent and utterly useless Minister has grown to encompass the whole spectrum of Politicians.

What the garbage crises so poignantly has proven is the total neglect by Ministers of tending to and resolving the most basic of issues in the country for decades and that their appointment to Ministries is akin to them joining a Country Club.

qusu posted| September 2, 2015

What I am hoping is that the movement has enough stamina to effect some real changes. I don’t think the ‘system’ in Lebanon is the problem, I don’t even think the rivalry between parties is the problem….

The real problem has been the increasing and now almost total disregard by the government for the citizens of this country. (And how can this happen if the problem is Not in the system?)

No matter whether one is wealthy or struggling, Lebanon is a decreasingly pleasant place to live.

At the forefront, an ever expanding environmental disaster that now encompasses the sea, the forests (regularly exploited for making charcoal, destroyed for buildings or the site of unregulated waste dumping)…

The mountains, cut up for quarry, the air, the water, the earth are all being damaged to the point where life becomes unsustainable.

The trash issue has really rubbed peoples faces in it.

Once, you could see warnings of this in the previous times Naameh was temporarily shut and huge pikes of garbage instantly developed all over Beirut.

I am glad that something has finally woken my somnolent countrymen up.

I live in Beirut and am certainly happy that the garbage is being collected, even if only to be moved to Karantina, but I think it weakens peoples resolve and therefore makes me wonder if this movement has stamina. (The stamina is increasing greatly and proven every day at different institutions)

The bottom line is also that the various sectarian leaderships have had very different approaches to their citizens.

The Shia are generally better provided for by Hezbollah than others and have historically been ignored by the government and expect little from it. (That is an illusion and a myth conveyed by the opposition medias)

The Christians have long had a ‘fend for yourself’ setup, although Hariri used to spread some largesse their way.  (Like what largesse? They lack public schools)

The Sunni are probably feeling the biggest brunt of change because Saad Hariri seems to be unable to secure sizeable financial contributions from the Saudis and so entire swathes of the sunni population are not being paid, even his direct employees and they have fewer and fewer reasons to support him.

So those who should be the supporters of what is a primarilyMarch 14 administration are no longer supporters, the Christians are all sick of the moribund economy and inability of the government to make even the slightest improvement to services, and the shia, I suppose, have no real reason to want these guys to stick around.

Hard to see who still wants any of these people around anymore.






September 2015

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