Adonis Diaries

And what if All cases are special cases? End of the future is premature

Posted on: December 4, 2015

 

All cases are special cases

The art of the successful institution is figuring out which cases are special enough to deserve a fresh eye.

It’s virtually impossible to scale an institution that insists on making a new decision every time it encounters a new individual.

On the other hand, what makes a bureaucracy stupid is its insistence that there are no special cases.

They’re all special. The difficult work at scale is figuring out which ones are special enough.

And, if you want to be seen and respected and sought out as the anti-bureaucracy, there’s your strategy: All cases are special cases.

Good judgment, it turns out, is very difficult to boil down to a few pages in a rulebook.

The end of the future is premature

Twenty years ago, when I was working on projects with AOL, we were sure that this was the next big thing for a long time to come.

It was a profitable natural monopoly, one that could expand to serve everyone’s needs. They were the end of the future of the Internet.

When one surveyed people in 1996, most thought AOL = The Internet. They were the same thing, game over.

Then, of course, just four years later, Yahoo cornered the market. It was where everyone started their internet experience. All you needed. That didn’t last more than a decade.

We have similar conversations about the form factor and platform of the iPhone.

And Facebook, of course, will be the way generations connect online… it’s hard to imagine the next thing.

Until it’s here.

As far as I can tell, there’s always a next thing.

[Even better, it turns out that this thing, the thing we have now, is worth working with, because it offers so many opportunities compared with merely waiting for the next thing.]

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