Adonis Diaries

Is the thrill gone? What investors want. “I”, “We” and “You”

Posted on: February 8, 2016

The thrill is gone

Of course

The definition of a thrill is temporary excitement, usually experienced for the first time.

It’s thrilling to ride a roller coaster. The fifth time you have to ride it, though, it’s more than a chore, it’s torture.

The definition of the thrill is that it’s going to be gone soon.

You might have been thrilled to go to your first job the first day. Or thrilled to see the first comment on your blog or thrilled the first time one of your books was translated into another language.

But after that? How can repeating it be thrilling?

The work of a professional isn’t to recreate thrills. It’s to show up and do the work.

To continue the journey you set out on a while ago. To make the change you seek to make in the universe.

Thrilling is fine. Mattering is more important.

What investors want

They want you to put the money to use building an asset, something that works better and better over time, something that makes your project more profitable and more efficient.

And they want you to use that asset to create value that will pay them back many times over.

Most small businesses ignore both of these desires.

There’s so much stress from being on the edge, it feels like money will relieve that stress. And in the short run, it will. But if it doesn’t build an asset, soon you’ll be back to the edge, with the added problem of having an unrepaid investor as well.

Assets (buildings, machines, powerful brands, new technologies) are less essential than ever before.

For many organizations, a laptop is worth more than a building or a punch press. That’s great if you’re getting started, because the connection economy has made the cost of entry lower than ever before.

It also means, though, that the easy-entry business you’re in might not respond well to the investor’s money. If there isn’t an asset you can buy and build and defend and monetize, you’re much better off not chasing one.

“I”, “We” and “You”

One of the most profound ways to change your posture and the way you and your organization interact with customers and partners is to change your pronouns.

Instead of saying “I” when you’re ready to take credit, try “we.”

Instead of saying “we” when you’re avoiding responsibility, try “I.”

And, every time you’re tempted to depersonalize the impact of your actions, try “you,” while looking the impacted person in the eye.

Words matter

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adonis49

adonis49

adonis49

February 2016
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