Adonis Diaries

Posts Tagged ‘data-mining

Appropriate collusion (organizing the weaker side)

Businesses with power are prohibited from colluding with one another to set prices or other policies.

For good reason.

Public officials and economists realize that it’s quite tempting for an oligopoly to work to artificially create scarcity or cooperate–it creates significant short term profits and hurts those without the power to do something about it.

But that doesn’t mean that organizations don’t continually try anyway (and consistently)

Organizations with power now use data mining and software licenses to gain ever more one-sided relationships with those they used to serve. (Especially in the financial sector, with seconds of decisions)

They trade data about your credit and your surfing habits, among a thousand other things.

But what about the opposite?

What about the power shift that could result from the disconnected masses working together to push organizations to make change or to limit their upsides?

By banding together and coordinating information, they can prevent asymmetrical information and leverage from causing as much harm.

What would happen if 10,000 Wells Fargo customers had found each other years ago?

Years ago, twenty of AOL’s largest content providers got together (I think it was in a hot tub) at an event AOL was running.

We exchanged information about our contracts, our advances and our royalty rates. As a result of the shared information, everyone who participated got a better deal the next time around.

Coordination led to a shift in market power.

Kickstarter gives a small hint of this.

A creator says to disconnected people–if enough of you get together and indicate an interest, we’ll do this thing. This is also in the spirit of Fred Wilson’s Union 2.0. Organization creates market power.

But the internet can let us take this much further.

It can create enforceable group dynamics and help people find one another. And once found, they can insist on policies and offerings that the powerful organization would never have proposed.

And it turns out that this more equal engagement can help both sides in the long run.

This is particularly effective in high-value business to business settings, where a company might sell a very expensive service to 20 or 30 companies.

Knowledge about the best deal and coordination of desired features can make a huge difference for all concerned. That’s why computer user groups were so important back in the day.

What would happen if the 1,000 top high school football prospects all agreed not to play a few games unless colleges paid them for engaging in the health-endangering sport that makes these non-profits so much money they can afford to pay their coaches millions of dollars?

What would happen if the fifty cities in the running for Amazon’s second HQ established a binding agreement on what they wouldn’t do with taxpayer money? By creating a mutually shared line in the sand, they’ve ensured that the flow of capital won’t bankrupt any of them. The auction will still happen, but not in a destructive way.

They could make a similar deal about future sports stadiums or Olympic bids, a sucker bet in which the winner almost always loses.

Creating “I will if you will” contingent agreements is significantly easier once we use the block-chain and the real-time coordinating power of the net.

A conceptual example (hard to do with four weeks notice, though): The 50 cities agree that if all fifty cities agree, any tax break from a city or state to Amazon must be matched by that city or state with a 5x amount invested in their public schools.

If the mutual agreement doesn’t reach the critical number, no deal happens. If it does, then every mayor and every governor has a great reason to use other less costly incentives to win the ‘auction’ without violating the mutual agreement (or invest in schools, which is okay too).

The alternative is that we’ll continue to see large, powerful corporations and institutions peel away individual players (people or cities), one by one, without the famed free market there to ensure equity.

You probably have more in common with your neighbors than you think. If only you could coordinate the discussion…

Augmented reality tackling sports activities?

Chris Kluwe wants to look into the future of sports and think about how technology will help not just players and coaches, but fans. Here the former NFL punter envisions a future in which augmented reality will help people experience sports as if they are directly on the field — and maybe even help them see others in a new light, too.

Chris Kluwe. Punter and author

As a punter, most recently for the Minnesota Vikings, Chris Kluwe consistently set team records. As an advocate for equality, he proudly and profanely broke the NFL’s code of omertà around locker-room politics. He tweets a lot about World of Warcraft. Full bio

Filmed Mar. 2014

What do augmented reality and professional football have to do with empathy? And what is the air speed velocity of an unladen swallow?  I’m only going to answer one of those questions today

0:28 When most people think about augmented reality, they think about “Minority Report” and Tom Cruise waving his hands in the air, but augmented reality is not science fiction.

Augmented reality is something that will happen in our lifetime, and it will happen because we have the tools to make it happen, and people need to be aware of that, because augmented reality will change our lives just as much as the Internet and the cell phone.

 how do we get to augmented reality?

Step one is the step I’m wearing right now, Google Glass. I’m sure many of you are familiar with Google Glass. What you may not be familiar with is that Google Glass is a device that will allow you to see what I see. It will allow you to experience what it is like to be a professional athlete on the field.

Right now, the only way you can be on the field is for me to try and describe it to you. I have to use words. I have to create a framework that you fill in with your imagination.

With Google Glass, we can put that underneath a helmet, and we can get a sense of what it’s like to be running down the field at 100 miles an hour, your blood pounding in your ears. You can get a sense of what it’s like to have a 250-pound man sprinting at you trying to decapitate you with every ounce of his being.

And I’ve been on the receiving end of that, and it doesn’t feel very good.

I have some footage to show you of what it’s like to wear Google Glass underneath the helmet to give you a taste of that. Unfortunately, it’s not NFL practice footage because the NFL thinks emergent technology is what happens when a submarine surfaces,

Patsy Z and TEDxSKE shared a link.
ted.com|By Chris Kluwe

So let’s pull up some video.

(Video) Chris Kluwe: Go. Ugh, getting tackled sucks. Hold on, let’s get a little closer. All right, ready? Go!

Chris Kluwe: So as you can see, small taste of what it’s like to get tackled on the football field from the perspective of the tacklee. Now, you may have noticed there are some people missing there: the rest of the team. We have some video of that courtesy of the University of Washington.

(Video) Quarterback: Hey, Mice 54! Mice 54! Blue 8! Blue 8! Go! Oh!

 CK: So again, this takes you a little bit closer to what it’s like to be on that field, but this is nowhere what it’s like to be on the NFL.

Fans want that experience. Fans want to be on that field. They want to be their favorite players, and they’ve already talked to me on YouTube, they’ve talked to me on Twitter, saying, “Hey, can you get this on a quarterback? Can you get this on a running back? We want that experience.”

once we have that experience with GoPro and Google Glass, how do we make it more immersive? How do we take that next step?

we take that step by going to something called the Oculus Rift, which I’m sure many of you are also familiar with. The Oculus Rift has been described as one of the most realistic virtual reality devices ever created, and that is not empty hype. I’m going to show you why that is not empty hype with this video.

(Video) Man: Oh! Oh! No! No! No! I don’t want to play anymore! No! Oh my God! Aaaah!

CK: So that is the experience of a man on a roller coaster in fear of his life. What do you think that fan’s experience is going to be when we take the video footage of an Adrian Peterson bursting through the line, shedding a tackler with a stiff-arm before sprinting in for a touchdown?

What do you think that fan’s experience is going to be when he’s Messi sprinting down the pitch putting the ball in the back of the net, or Federer serving in Wimbledon?

What do you think his experience is going to be when he is going down the side of a mountain at over 70 miles an hour as an Olympic downhill skier? I think adult diaper sales may surge. (Laughter)

But this is not yet augmented reality.

This is only virtual reality,

V.R. How do we get to augmented reality,

A.R.? We get to augmented reality when coaches and managers and owners look at this information streaming in that people want to see, and they say, “How do we use this to make our teams better? How do we use this to win games?” Because teams always use technology to win games. They like winning. It makes them money.

 a brief history of technology in the NFL.

In 1965, the Baltimore Colts put a wristband on their quarterback to allow him to call plays quicker. They ended up winning a Super Bowl that year. Other teams followed suit. More people watched the game because it was more exciting. It was faster.

In 1994, the NFL put helmet radios into the helmets of the quarterbacks, and later the defense. More people watched games because it was faster. It was more entertaining.

In 2023, imagine you’re a player walking back to the huddle, and you have your next play displayed right in front of your face on your clear plastic visor that you already wear right now. No more having to worry about forgetting plays. No more worrying about having to memorize your playbook. You just go out and react.

And coaches really want this, because missed assignments lose you games, and coaches hate losing games. Losing games gets you fired as a coach. They don’t want that.

 But augmented reality is not just an enhanced playbook.

Augmented reality is also a way to take all that data and use it in real time to enhance how you play the game. What would that be like? Well, a very simple setup would be a camera on each corner of the stadium looking down, giving you a bird’s-eye view of all the people down there.

You also have information from helmet sensors and accelerometers, technology that’s being worked on right now. You take all that information, and you stream it to your players. The good teams stream it in a way that the players can use. The bad ones have information overload.

That determines good teams from bad. And now, your I.T. department is just as important as your scouting department, and data-mining is not for nerds anymore. It’s also for jocks. Who knew?

What would that look like on the field? Well, imagine you’re the quarterback. You take the snap and you drop back. You’re scanning downfield for an open receiver. All of a sudden, a bright flash on the left side of your visor lets you know, blind side linebacker is blitzing in.

Normally, you wouldn’t be able to see him, but the augmented reality system lets you know. You step up into the pocket. Another flash alerts you to an open receiver. You throw the ball, but you’re hit right as you throw. The ball comes off track. You don’t know where it’s going to land.

However, on the receiver’s visor, he sees a patch of grass light up, and he knows to readjust. He goes, catches the ball, sprints in, touchdown. Crowd goes wild, and the fans are with him every step of the way, watching from every perspective.

this is something that will create massive excitement in the game. It will make tons of people watch, because people want this experience. Fans want to be on the field. They want to be their favorite player. Augmented reality will be a part of sports, because it’s too profitable not to.

But the question I ask you is, is that’s all that we’re content to use augmented reality for?

Are we going to use it solely for our panem, our circenses, our entertainment as normal?

Because I believe that we can use augmented reality for something more. I believe we can use augmented reality as a way to foster more empathy within the human species itself, by literally showing someone what it looks like to walk a mile in another person’s shoes.

We know what this technology is worth to sports leagues. It’s worth revenue, to the tune of billions of dollars a year. But what is this technology worth to a teacher in a classroom trying to show a bully just how harmful his actions are from the perspective of the victim?

What is this technology worth to a gay Ugandan or Russian trying to show the world what it’s like living under persecution?

What is this technology worth to a Commander Hadfield or a Neil deGrasse Tyson trying to inspire a generation of children to think more about space and science instead of quarterly reports and Kardashians?

8:47 Ladies and gentlemen, augmented reality is coming. The questions we ask, the choices we make, and the challenges we face are, as always, up to us.


adonis49

adonis49

adonis49

May 2020
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