Adonis Diaries

Posts Tagged ‘Inventing a Tribe’

Are you in the process of Inventing a Tribe? It already exists+: Just need someone to lead it

Posted by: on: December 8, 2014

Are you in the process of Inventing a Tribe?

Inventing a tribe

I can’t think of a single time that an individual or an organization has created a brand-new worldview, spread it and then led that tribe.

There were Harley-type renegades before there was Harley Davidson. There were digital nomads before there was Apple.

There were pop music fans before there were the Beatles and Rastafarians before Marley.

Without a doubt, a new technology creates new experiences.

But the early adopters who gravitate to it were early adopters before we got there.

Our job is to find the disconnected and connect them, to find people eager to pursue a goal and give them the structure to go achieve that goal.

But just about always, we start with an already existing worldview, a point of view, a hunger that’s waiting to be satisfied.

Posted by Seth Godin on November 20, 2014

“This will blow over”. The standards set will not.

Your employees notice when you take action. And when you don’t.

When a storm hits your company, the instinct is to wait it out, to seek shelter, to work to set an agenda, not to let the outside world set it for you.

And sometimes this works.

But even if the storm passes, your employees remember. They remember the standard you’ve set and the way things are around here.

Every time we give someone the employee of the month parking space for perfect compliance, or fire someone for creating a culture of disrespect, we send a message.

Action or inaction are both forms of leadership and standard setting.

Posted by Seth Godin on November 18, 2014

“I need you”

Three magic words. They light up our brain, they grab our attention, they initiate action.

But they’re being corrupted by the ease of reach and the desire by some organizations to grow at all costs.

The “I” doesn’t always mean a human. More and more, “I” means us, the corporation, the shareholders, the faceless. I is actually, “we,” and you’re not a part of that we.

NEED more and more means “want.” We want you to do this, to buy this, to forward this, to write about this. We want it because it will give us more.

YOU doesn’t mean you in particular. It actually means, “anyone.” Anyone who can see this site or read this email or drive by our billboard. If you’ve got money or clout or attention to spare, sure, we want you.

Political fundraisers have turned this from an art to a science to an endless whine.

So have short-term direct marketers with access to a keyboard and the free stamps of internet connection.

We used to have our ears open to anyone we loved or trusted whispering,

“I need you.” It’s been overwhelmed lately, though, by selfish marketers shouting, “WE WANT ANYONE.”

Posted by Seth Godin on November 16, 2014

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