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Posts Tagged ‘MARGARET RHODES

History Of Graphic Design: In Icons

We know two things for sure about the guys over at Brooklyn’s Pop Chart Lab: they love drinking, and they love good graphic design.

Pascal Zoghbi posted this link on May 3, 2014 via FB:
The History Of Graphic Design, In Icons http://t.co/f37hgSLUEx

Their latest poster is a tribute to the entire history of the latter: The gridded, black-and-white poster is a cheat sheet to the history of graphic design, beginning with the Victorian era.

Start at the top, left-hand corner, of A Stylistic Survey of Graphic Design, and read from left to right.

Each era (say, Arts & Crafts or Art Nouveau) is represented by a rectangular box that includes several squares that graphically represent the style described.

The Modern movement, one of the largest movements depicted here, includes Bauhaus, Vorticism, De Stijl, New Typography and Istotope, Constructivism, Suprematicsm, and Futurism.

Pop Chart creates, within each stamp-sized box, a visual representation of that particular style, with the design elements that prevailed at the time.

So the Constructivism box echoes the intense Soviet Party posters from the 1920s, the Futurism box has a bold, attention-grabbing arrow on it, and so on.

It’s telling that certain eras–eras that were niche or short-lived, or which are still emerging–get just one box. (This includes Dada, Digital, and Street Art/Guerrilla.)

Scan down to the bottom for a sampling of today’s reigning design philosophies. Are they right?

There’s data visualization, there’s the twee, chalkboard-loving school of handcrafted, and there’s flat design.

But where’s skeuomorphism?

Each box is efficiently packed, providing an at-a-glance answer to any designer who might ask: What, again, were the defining elements of the Late Modern Polish School era? For the rest of us, it’s just nice to look at.

Pre-order A Stylistic Survey of Graphic Design for an early bird price of $23, here.

[Image: Courtesy of Pop Chart Labs]

MARGARET RHODES

Margaret Rhodes is an associate editor for Fast Company magazine, where she produces Wanted …

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Architecture’s Esteemed Anomaly: Tracing the Legacy of Zaha Hadid

In life and now, following her sudden death at age 65, Zaha Hadid often was referred to as “the most important female architect of our time.” The superlative varies here and there, but one word—“female”—usually sticks.

That qualifier would be out of place in other disciplines (who, in 2016, would think to say, “she was the greatest female actor of our time?”), but architecture has a stark and persistent gender gap.

When the American Institute of Architects last counted, in 2013, it found that although roughly half of students enrolled in architecture programs were women, they comprised just 18 percent of licensed architects. (Maybe the problem is in the licensing procedure?)

The number is even lower—5 percent—when you look at women who work as technology directors at architecture firms.

Joanna Choukeir Hojeily shared this post
Zaha Hadid’s mathematical mind, professional resilience, and yes, her gender, made her an anomaly.
http://www.wired.com|By Margaret Rhodes

Hadid was an anomaly. She pushed technology to adapt to what she drew by hand, not the other way around. Her avant-garde work with parametric design—algorithm-driven work done in software that can test the limits and parameters of certain forms—became a style all its own called parametricism.

In 2004, Hadid became the first woman to win the Pritzker Prize; the second woman, Kazuyo Sejima, who won six years later, shares the honor with her husband and design partner, Ryue Nishizawa.

Hadid was also the first woman to receive the British RIBA Gold Medal, in 2015. Upon accepting it, Hadid remarked on the difficulty of being of being a woman in a discipline dominated by men: “We now see more established female architects all the time. That doesn’t mean it’s easy. Sometimes the challenges are immense.”

“I remember her telling me how hard it was for her as a woman, a Muslim, and an Arab, going to [the Architectural Association] in London, which was really an old boy’s club,” says Kathryn Hiesinger, the curator at the Philadelphia Museum of Art who worked closely with Hadid on the 2011 exhibit, Zaha Hadid: Form in Motion.

“She must have looked like a creature from another planet, and she arrived with a headscarf, which she says she lost quickly. It distinguished her in a way she didn’t want.”

Hadid quickly gained greater distinction for a mathematical mind and professional resilience. She established her London practice, Zaha Hadid Architects, in 1979, just seven years after finishing at the Architectural Association. In 1993, her work on the Vitra Fire Station in Weil Am Rhein, Germany, catapulted her to fame.

The building, small when compared to Hadid’s more recent works, is composed of concrete planes and shards, one of which is cantilevered toward the sky, as if in salute. It’s largely based on conceptual, abstract drawings by Hadid, but worked perfectly and practically as a fire station.

“I was still in school, but everyone looked at that as one of the most interesting projects we had seen,” says Elaine Molinar, a partner in Snøhetta’s New York office. “She exploited the potential of digital technology when it was still early.”

The Vitra Fire Station was severely angular; Hadid’s later works grew more voluptuous. The Heydar Aliyev Center in Baku, Azerbaijan, which won the London Design Museum’s Design of the Year award in 2014, resembles a snowy hilltop made of ribbon.

The London Aquatics Center evokes the shape of a stingray. People most often use words like futuristic, abstract, and swooping to describe Hadid’s aesthetic, something Hiesinger says is frequently compared to Arabic calligraphy. “It’s another way to think about her work, what she expressed from her cultural background,” Hiesinger says.

Could you say the same thing about Hadid’s style, in terms of what it expressed about being a woman? “It’s hard to say that,” Hiesinger says. “Her style was so distinctive, and so her own. She was herself, driven, with these freeform geometries. They’re just hers.”

Indeed, few architects have a style as instantly recognizable as Hadid’s. Her buildings defied many things: an industry run by men, ideas about what a building should look like, and often, it seemed, even gravity.


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