Adonis Diaries

Posts Tagged ‘social proof

Actually, more data might not be what you’re hoping for

They got us hooked on data. Advertisers want more data. Direct marketers want more data.

Who saw it? Who clicked? What percentage? What’s trending? What’s yielding?

But there’s one group that doesn’t need more data…

Anyone who’s making a long-term commitment. Anyone who seeks to make art, to make a difference, to challenge the status quo.

Because when you’re chasing that sort of change, data is the cudgel your enemies will use to push you to conform.

Data paves the road to the bottom.

It is the lazy way to figure out what to do next. It’s obsessed with the short-term.

Data gets us the Kardashians.

HT: Marco

“Social Proof Bias”? How this bias still stand for our survival?

Even a couple centuries ago, it was a survival instinct to cling to the masses: this social instinct gave comfort of being safe from “attacking” enemy or climatic upheavals.

It was safety that made people conglomerate in communities, way before the added values in production and trading goods.

Following the crowd is becoming a dangerous reaction inheritance. What of frequent stampede accidents.

Except for famine plagued regions where it is of great importance to follow the fleeing hordes to UN camps?

Or when in a foreign city and have tickets for a stadium event.

Somerset Maugham wrote: “If 50 million people say something foolish, it is still foolish”

In capitalist systems and uncontrolled financial companies in the hands of the few 1% elite class, social proof bias is the evil behind bubbles and stock market panic.

Social proof bias exists in fashion, management techniques, hobbies, religion and diets, to mention a few fields.

It can paralyze entire cultures in times of upheaval and periods of uncertainty, (such as sects committing collective suicide, or extremist religious movements, Fukushima nuclear melt down…)

Peer pressure warps common sense, a reaction to a survival strategy.

Suppose the fire alarm goes off. How the crowd will exit? Would they select the exit closest to the alarm or the opposite exit?

Logically, the fire sensor detect the closest point of fire. And yet, people would rush toward the exit of the alarm.

This social proof bias was mentioned and explained in “The Art of thinking clear” by Rolf Dobelli


adonis49

adonis49

adonis49

September 2020
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