Adonis Diaries

Posts Tagged ‘telecommunication

The French telecommunication multinational Orange joined the battle front with Israeli units bombing Gaza people 

Orange, previously France Telecom,  with its Israeli subsidiary Partner Communications Ltd, has been directly aiding Israeli military units for a decade now.

Orange participated in providing all the necessary advanced telecommunication equipment and subsidising Israeli soldiers under the adoption projectAmetz Lohem” for the tank division EZUZ since  2005 and the division for Shachar since 2008.

During Israel  savage preemptive war on Gaza in the summer of 2014, Orange was on the battle front, particularly with the tank division Ezuz and commanded by Aryeh Berger, and provided all the facilities and communication batteries needed to resume the bombing of Gaza for an entire month. Free of charge.

Israel dropped what amounted to an atomic bomb during these 51 days of horror and total genocide tactics. Tanks were ordered to cross over gardens, cultivated lands and houses as training learning sessions.

Orange is an important mobile and internet supplier in Europe, Africa, the Middle-East, including Jordan and Egypt (Mobinil)

If the International Penal Court for war crimes and crimes against humanity is serious in investigating and prosecuting the calamities in Gaza, all it has to do is subpoena Orange for all the direct videos and communication that were taken during the war.

The Israeli affiliate of Orange, the French multinational telecom company, provided direct material support to Israeli soldiers who participated in the deadly assault on Gaza last summer.

The firm has also sponsored two Israeli military units for several years, evidence of its deep complicity in Israeli military occupation and human rights abuses.

One of these units, the “Ezuz” tank company, took part in last summer’s attack on Gaza and was active in specific locations where hundreds of Palestinian civilians were killed.

Orange, previously known as France Telecom, is a major provider of mobile phone, land line and Internet services in Europe, Africa and the Middle East, including in Jordan and Egypt (through its subsidiary Mobinil). In the UK, Orange operates as part of a joint venture called EE, and in Belgium it owns a big stake of Mobistar.

In Israel, Orange makes its profits by licensing its brand to an independently owned Israeli company called Partner Communications Ltd. and selling equipment and other services to it.

Helping the attack on Gaza

Israeli warplanes and artillery dropped the equivalent of an atomic bomb on Gaza during 51 days last July and August, killing more than 2,200 Palestinians, among them more than 500 children, and destroying vast areas.

According to Amnesty International, Israeli forces operated with “callous indifference to the carnage caused” by their attacks.

Entire families were wiped out as Israeli forces systematically and deliberately targeted civilian homes.

Throughout this horror, which Israel dubbed “Operation Protective Edge,” Orange was on the front lines providing material support and boosting the morale of those carrying out the assault.

Orange waived service fees for soldiers “located in the area around Gaza” during the attack, Israel Hayom reported.

Every day during the assault, Orange sent “three mobile units to the soldiers’ gathering spots around Gaza,” the website Frumline reported in a 22 July 2014 article headlined “Orange in action on the border due to Operation Protective Edge.”

“The mobile units are equipped with generators, chargers for all types of devices, hundreds of fully charged batteries, and cellular devices, to allow soldiers to be in contact with their homes,” Frumline stated.

In Gaza, Palestinians who survived the assault have told of Israeli soldiers executing their relatives in cold blood.

Meanwhile in Israel, dozens of Orange employees fanned out across the country, visiting Israeli soldiers “and distributing tablet computers, to make their time in the hospital more pleasant.”

“Adopt a soldier”

Orange’s support for the Israeli military long predates last summer’s attack on Gaza.

“Our ongoing association with the soldier population began with the establishment of the Adopt A Soldier project by the Association for the Wellbeing of Israel’s Soldiers,” Orange says on the “corporate responsibility” page of its Israel website.

As part of this project, the company has “adopted” two units: the “Ezuz” armored company, since 2005 and, since 2008, the “Shachar” search and rescue unit.

Dozens of firms, the vast majority Israeli, take part in the Adopt A Soldier project – “Ametz Lohem” in Hebrew. Among the more well-known internationally are the Israeli airline El Al and Strauss, the maker of Sabra brand hummus.

The participation of a multinational like Orange stands out – the only other readily recognizable international firm is the business services company Ernst & Young, which sponsors a drone unit.

According to the Orange website, the “adoption” consists of “joint activities of the soldiers with employees of the company, such as: sports, use of company facilities for training and conferences, support for lone soldiers, accompanying discharged soldiers on their pathway to civilian life and financing battalion-wide entertainment activities: hikes, athletics days, awards ceremonies for outstanding soldiers, and more.”

Ezuz in the attack on Gaza


An article in Shiryon (Armor) glorifies the role of the Orange-sponsored “Ezuz” armored brigade in the summer 2014 assault on Gaza.

An article in the November 2014 edition of the Israeli military magazine Shiryon (Hebrew for “Armor”) reveals that the Ezuz unit directly participated in the attack on Gaza and was present at times and places where hundreds of civilians were killed and thousands of homes destroyed.

Unit commander Lt. Colonel Aryeh Berger tells Shiryon that Ezuz was part of a force that invaded Deir al-Balah in central Gaza. There, he says that his men “attacked homes of Hamas activists” and “purified” buildings.

Human Rights Watch condemned Israel’s deliberate targeting of homes, merely under the pretext that they allegedly belonged to the families of persons associated with Hamas or other armed resistance organizations, as “unlawful.”

Berger also reveals that his unit was active in the area of Khan Younis in southern Gaza at the same time that an Israeli soldier, Hadar Goldin of the Givati brigade, was reported captured near the city of Rafah, to the south. That capture occurred on 1 August 2014.

This places the Ezuz unit in two specific areas where mass killings took place.

In the Khan Younis area, Berger says his forces were tasked to “isolate” a village – which he does not name. Once the report of Goldin’s capture came, Berger says “we had to leave our task urgently and reinforce the Givati brigade, and we got there within three hours.”


Palestinians search through rubble of their destroyed houses hit by Israeli strikes in Khuzaa, east of Khan Younis, in the Gaza Strip, 5 August 2014.

(Yasser Qudih / APA images)

The Palestinian Centre for Human Rights reported that dozens of civilians were killed in and around Khan Younis by airstrikes and shelling from tanks and gunboats.

On 1 August, during a short-lived “humanitarian ceasefire,” medical crews, journalists and residents entered the village of Khuzaa, east of Khan Younis, which had been besieged by Israeli forces. They found the bodies of dozens of dead civilians.

Some had been killed while trying to leave, waving white flags. Others died as their homes were destroyed on top of them.

The UK’s Channel 4 documented scenes of destruction and carnage as people entered the village on 1 August:

The harrowing effects of the broken Gaza ceasefire | Channel 4 News

In Rafah – presumably where Ezuz redeployed to reinforce the Givati brigade following the reported capture of Goldin – Israeli forces implemented the so-called “Hannibal Directive”: they carpet bombed the town by land, sea and air, killing more than two hundred civilians and destroying more than 2,500 homes.

There were so many dead that local hospitals were forced to store corpses and body parts in ice cream coolers.

While in Gaza, Ezuz commander Berger says he ordered his men not to drive on roads or through intersections.

When tank commanders asked where they should drive, Berger replied “Everywhere else!”

He saw the assault on Gaza as a rare training opportunity:

“I assigned one of my company commanders to document some of this by video, so we can illustrate it in training, show them for example how a tank drives through a grove of trees, because they don’t believe this is possible, or how the tank shoots in different situations. Because in training we don’t have planted grove areas we can keep running over, or a variety of ‘live’ houses to shoot at.”

This is the unit Orange has sponsored for a decade.

“Corporate social responsibility”

Orange says it has a comprehensive global program on “corporate social responsibility.”

The company claims that “our commitment to corporate citizenship means that everything we do is for a single purpose: using digital technologies to speed up progress for society.”

But by supporting the Israeli army through its Israeli affiliate, Orange has been helping to speed up the destruction of Palestinian society and to kill and injure thousands of people.

Although Orange does not own Partner Communications Ltd., it remains responsible and liable for Partner’s activities done in its name and with its brand.

Orange directly derives profits from Partner’s activities through its royalty agreement, supplies Partner with equipment and is responsible for the stewardship and reputation of the Orange brand worldwide.

Brand Israel

The parent company, moreover, appears to be fully complicit in helping Israel whitewash its reputation. In May 2014, its Orange Institute think-tank sponsored a conference in Tel Aviv and Jerusalem called “How Israel became a Tech Lab for the World.”

The promotional material says that in 2014 “the brand of ‘Israel as Startup Nation’ is shining even more brightly than when Orange Institute first visited in 2011.”

“From this small country of eight million people,” Orange Institute gushes, “we continue to see oversized returns.”

The conference promoted such topics as “civilian drone use” and “cyber-security innovations within the Israeli cyber ecosystem.”

Orange wants to claim credit for initiatives “supporting digital literacy” and promoting “eco-friendly solutions.”

It should also be held accountable for its complicity in Israel’s war crimes in Gaza. Consumers might do that by refusing to be Orange customers.

Orange has already come under pressure from French civil society over its Israeli affiliate’s complicity in Israeli colonization of the occupied West Bank and Syria’s Golan Heights.

A statement signed by dozens of French groups calls on Orange to end its deal with Partner Communications Ltd. over the latter’s operations on occupied lands.

Last year, the French government warned French businesses of the risks of doing business in Israeli settlements in occupied territories that are illegal under international law.

But there is also the possibility that Palestinian individuals or human rights groups could seek to hold Orange accountable for providing material support to war crimes – including in the form of equipment it supplies to Partner – under the emerging doctrine of corporate liability for gross human rights abuses.

Orange’s press office at its headquarters in Paris did not respond to repeated requests for comment.

With thanks to Dena Shunra for providing research and translation

Orange fournissant un service gratuit aux soldats israéliens déployés près de Gaza pendant l’attaque qui a tué plus de 2200 Palestiniens l’été dernier.
La filiale israélienne de la compagnie de télécommunications française a « adopté » une…|By admin

Article #46, (April 30, 2006)

 “Human Factors engineering versus Industrial, Computer, and traditional engineering fields”

            The term “engineering” is becoming pervasive and a misnomer in the public language; a janitor calls himself a cleaning engineer since he was trained to polish hardwood floors and he might be using machines and has to maintain them by cleaning and oiling the parts; a garbage collector is a sanitary engineer though on which ground he earned that prestigious degree is flimsy; any technician is an engineer since he can read drawings and execute the plan.  Mainly, the new public relation trend in the competitive job market encourage affixing “engineer” to our skills because it sound better in society’s circles and on our resume since, logically, part of an engineer’s job description is to repair or maintain the proper functioning of machines, equipment, and systems.

            Maybe the title is deceiving and might leave the impression that I am attempting to compare the technical differences among traditionally well established engineering disciplines such as electrical, mechanical, civil, and aeronautic engineering, and the relatively new engineering disciplines such as computer, telecommunication, industrial, and human factors engineering.  This article is actually a reminder of the purpose of an engineer, what designing should mean, and for whom products/systems are designed for.

            Frankly, how superior is a freshly graduating engineer compared to a trained technician in the corresponding field?  How qualified is an engineer who spent two years doing cost estimation compared to a trained technician who is still better at reading drawings, estimating the cost of his job, knowing the competing products, their specifications, and can put them together for a functioning system?  If companies perceive the competence of a graduate engineer as incomplete or unsatisfactory for the market demands and that the best position for him in the first three years on the job is to cost estimate the material expenses for bids, then why the university does not train the engineer to cost estimate real life projects during his four year stint within its compound?

            How long a qualified engineer should be working for a company in order for management to evaluate him as eligible to be assigned a design job which should be the purpose of his university curriculum?  I know graphic designers taking on design jobs right after graduation; so what’s the problem with the engineering curriculums?  My contention is that engineers are not being properly trained to be designers, or the students are not getting that impression from the messages of their instructors, or the structure of the courses are not effective in conveying a behavior’s change in the engineer’s mind..

            Traditional engineering disciplines have a solid, well established knowledge base through centuries of experiments, trial and error, design guidelines, and practice.  My impression is that the fact of an existing and complete knowledge base has diverted the needs of forming scientific and experimental minds and has reduced the students to kind of learning robots of primarily rule based knowledge and equations of inanimate phenomena. 

The computer and telecommunication engineering disciplines are still young and offer more job opportunities with training oriented to creative designs towards end users.  Moreover, the competition in advanced technology for products in the latter fields encourages the designers to build up on the “common sense” acquired from experiments and prior designs in the behavior of end users. Although the knowledge base of human capabilities/limitations, physically and cognitively, is not an intrinsic part of the curriculum, it seems that most of the current researches in psychology, marketing and human factors/ergonomics are oriented toward providing design guidelines for the computer and telecommunication engineering disciplines.   

It appears that supplementing design guidelines from non engineering disciplines is giving a false sense of confidence in the computer’s engineering designs and thus, failing to impact with scientific and experimental minds in the complexity of human behavior for the graduate computer related engineers

Industrial engineering should be geared toward engineering management of industries and systems. However, the curriculums emphasize on the material and inanimate phenomena in the optimization of the processes.  Learning about inventory, layout of manufacturing facilities, material handling, production processes, and optimization models for increasing performance and minimizing costs or unwarranted parameters is fine and necessary.  If we recognize that managing the human element of workers, operators, secretaries, and managers is the main problem in running any system, then why not face this problem upfront?  Squeezing single lame courses in human factors and, from time to a time a course in organization or management, will not cut it and will not lead to a behavioral change in designing for people or managing workers’ problems in industries.  Does a graduating Industrial engineer have to rely on the archaic method of trial an error for many years of training on the job before he begins to appreciate the human factors essentials? 

Is it not within the industrial engineering job description to be familiar with the difficulties facing the workers in matters like shift work, inspection, training, overtime, and turnover, or the capabilities and limitations of the workers in physical and mental abilities according to age and gender, or the safety regulations and health regulations in the workplace, or the current legal doctrine in consumer product liabilities?  Claiming that many of these problems are the realm of other social disciplines will not prepare an industrial engineer to his job or achieve the purported goal of graduating capable engineers.

Human Factors/Ergonomic discipline realized that every artificial system or human made system that governs and organizes our modern life is fraught with errors and potential health and safety accidents that diminish the efficiency, validity, and reliability of these systems if a sound comprehension of the capabilities and limitations of the designers, operators, workers, and end users are not accounted for in the implementation of a system or a machine.  The proclaimed purpose of Human Factors engineering is to designing interfaces among the various sections of a complete system so that the targeted user may perform efficiently his task without the need to comprehend the inner technical functioning of the system.

However, the scope of designing interfaces is vast, all encompassing, and cannot rely on general design guidelines: every system has its peculiarity, its target users, and its knowledge base.  Interfaces are varied from all kinds of displays, controls, instructions manuals, training programs, and performance aids. Even designing formats for screens are not the same for computers, televisions, or specialized audio-visual complexes because each task or industry is different and the outcomes are changing as requirements change.

It appears that Human Factors discipline extended its reach and scope in every form of modern technological breakthroughs that it failed to catch up or specialize in well defined systems.  Many disciplines are off shout of the Human Factors trends; for examples, biomechanical theories generated many branches in the bio technology fields and drivers simulation design modeling; display, illustration, formatting, warnings, and facilitators design guidelines generated the graphic design discipline without any theoretical foundations in perception or controlled experimentation training in its curriculum; concerns for the safety and health in the workplace generated safety engineering and industrial inspectors; human-computer interface and interactions guidelines generated computer friendly software programmers.

The fundamental concerns of Human Factors is the people within a system have generated disciplines that are focusing more on the well being of the target users without these discipline taking the pain of offering the requisite courses intended to familiarize and initiate the graduates to the complexity and scope of understanding the end users.




May 2022

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