Posted by: adonis49 on: November 13, 2014
The tiny cost of failure
…is dwarfed by the huge cost of not trying.
This is news, a state of affairs due to the significant value of connection, to the power of ideas that spread and to the low cost of production.
Delighting a few with an idea worth spreading is more valuable than ever before.
Posted by Seth Godin on November 07, 2014
Digital is slippery…
When you build a building, it stays around for a long time.
When you invest and staff a factory, it’s something significant, and it lasts.
When Heinz gets shelf space at the supermarket, the status quo is powerful and that shelf space might last a generation or two.
Today, the smart money is investing in digital assets, and legions of entrepreneurs are trying to build long-term value online, where it just seems so easy.
100,000 downloads of your new app, or a quick rise to #1 for your new ebook or a million ‘hits’ to a new website.
Easy come, easy go.
The digital asset that matters is trust.
Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don’t lead to permission and trust. The privilege of connection.
Everything else is slippery.
Posted by Seth Godin on November 05, 2014
Adonis Diaries