Adonis Diaries

Posts Tagged ‘vimeo

 

Micro marketing and the called bluff

Just ten years ago, what difference could you possibly be expected to make?

How could you make music without getting picked by a record label, or help the local community garden more than showing up on Saturday to pull weeds?

How could anyone expect you to change a conversation, or raise enough cash or move the needle more than a little?

Today, armed with Mailchimp and Indiegogo and Vimeo and Meetup and a dozen other nearly free tools, you can make quite a ruckus.

You can organize a hundred or a thousand people and get them in sync with a weekly newsletter.

You can tailor goods or services or a cause to a small group of people that really want to hear about it and really want to spread the word.

You can self publish to your thousand true fans, you can host an event or a dozen events, you can enable your work to become famous to the crowd that matters.

Pick yourself.

If you care enough.

Worldview and stories

Why did McDonald’s post signs saying, “More than a billion sold”?

Why do some people pay big money to go to galas that support charities, but not donate otherwise?

Why was the guy on the plane yesterday reading The Fault in Our Stars, years after it came out?

Why are some hipsters getting their tattoos removed?

What makes so many people vote against their long and short-term interests?

How come it’s so easy to like or dislike a person, a brand or a politician before we even get to know much about them?

What’s a fair price to pay for a decent bottle of wine?

Do doctors cure people more often than alternative medicine?

Is it worth owning a Leica?

When was the last time you took something out of the library?

Do you fly a flag outside of your house?

Enough with the facts and figures and features and benefits. They rarely move people into action.

It’s our worldview (the way we acted and believed and judged before we encountered you) and your story (the narrative we tell ourselves about who you are and what you do) that drive human behavior.

We make two giant mistakes as marketers:

We believe that everyone has the same worldview, that everyone in a group shares the same biases and expectations and dreams as everyone else… and,

We believe that the narrative is up for grabs, and we ought to just make the thing we make.

An accurate description of a worldview has nothing to do with you or your mission… it’s the way a person acts without you in the room.

In the case of McDonald’s, it’s the worldview of: I don’t want to take a risk in this transaction, and one way to do that is to follow the crowd.

And the story is the (true) narrative that unlocks that worldview and turns it into action.

Tell me what your ideal customer believes, at the most emotional and primordial level, and then you can tell me the story you’ll craft and live and deliver that engages with that belief.

[More on this]

Nothing on your blog works? Do you have this one habit

william choukeir posted this May 14, 2014

why nothing on this blog works; unless you have this one habit

…and not just on this blog. i’m also referring to all advice, self-help blogs, books, and anything remotely related to personal and professional development.

let me explain through a story.

jake is the co-founder of vimeo. After selling vimeo, he found himself unproductive and unhappy.  Throughout the next year or so, he came up with a simple system that has helped him re-find his productivity and happiness. he posted this system online and called it ‘standards‘.

like most systems out there, if you try using ‘standards’, it’ll likely not work for you; unless you have this one habit. here’s why.

‘standards’ is a simple list of things you want to do (or avoid) daily. each day, you mark with a check the items you succeeded with, and with a cross those you failed at.

jake tried it the first week and failed. he tried it the second week and failed a little less. after a few months, he was accomplishing everything on his list on most days. his life started turning around.

jake had, whether knowingly or not, acquired a valuable habit that allowed him to make his system work for him.

Through my two years of research and experimentation with habits, i’ve come to the realization that this one habit is the father of all habits. it’s the habit that breeds habits. and habits, in my experience, are the most efficient tool to create the life you want for yourself.

this habit isn’t perseverance. it isn’t grit either.

if you keep on doing what you’ve been doing,
you’ll keep on getting what you’ve been getting.

you need to change something, not just persevere. let’s call this habit: ‘the habit of planning for banana peels.’

you’re walking happily. suddenly you feel lifted off the ground and are falling back in slow motion. before your ass hits the ground you realize you’ve slipped on a banana peel.

an expectation of yours is unmet—banana peel.
you try some advice and fail—banana peel.
you loose a project—banana peel.
your client refuses a design—banana peel.

‘the habit of planning for banana peels’ looks like this.
Every time you slip, you ask—and answer—two questions:
1• how will i respond the next time i slip?
2• what can i do differently to avoid slipping next time?

With this core habit, even if you try some advice and it doesn’t work the first time, you’ll automatically choose what’ll you do differently next time.

if you don’t already have this core habit, then even this article won’t help you acquire it; without you getting some pre-requisites.

These pre-requisites can be in the form of skills, habits, or knowledge (i.e. awareness of your thoughts and emotions.)

if you eventually do succeed at building ‘the habit of planning for banana peels’, maybe then, you’ll be able to make some of the valuable advice that’s out there (or here) work for you.

now you’re aware. the rest is up to you.


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