We like to be rational, and we think it too. Turn out we are Not that rational and not consistent at it.
Posted on: July 30, 2025
History has demonstrated that the periods of development, culture and increase in civilization are short in every empire/ “nation”.
The periods of “laziness in the mind” and succumbing to “belief systems” are long and devastating to the social fabrics.
The Knowledge Project has 11 takeaways:
1. Delay Your Intuition: Most people form an impression in seconds and spend the rest of their time confirming it. The best wait for all the information before letting their intuition speak.
2. Loss Aversion Creates Permanent Programs: Once you give people something (a perk, a feature, a benefit), it’s nearly impossible to take back.
The founder who would offer free lunch on day one can’t cancel it on day 1000.
Small groups lose something specific, while large groups gain something abstract. Every time.
3. Your Rules Become Your Default: Created a rule to deny yourself saying yes for what you do Not want. Not a goal, not an intention, a rule. It reprogram your unconscious mind, turning desired behavior into default behavior.
4. Facts Don’t Form Beliefs: “I believe in climate change”. “I believe in the people who tell me there is climate change. The people who don’t believe in climate change, they believe in other people.”
This is how we form all beliefs. We don’t examine evidence and reach conclusions. We trust people we like, then adopt their views.
“The reasons are not the causes of our beliefs,” They’re the stories we tell ourselves afterward.
Want to change someone’s mind? Facts won’t do it. They need to trust you first. If they admire you, they’ll find reasons to agree. If they dislike you, the best evidence won’t matter. Smart people believe opposite things because they trust different people.

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