Adonis Diaries

#1 in a small market? The stakes are higher and so is your impact? Don’t get stuck in a tattoo

Posted on: December 18, 2018

#1 in a small market…

The trick is how to defeat Mass ennui: focused passion is the answer every time.

By Seth Godin

#1 in a small market is way more interesting, more fruitful and more fun than being number three in a larger market.

When you’re the market leader, you set the agenda, you attract the leading customers and you are the one who gets targeted, picked on and singled out. The stakes are higher and so is your impact.

The easiest way to become #1 is to redefine your focus and the way you serve your customers sufficiently that you redefine the market.

Harley Davidson isn’t #1 in the market for motorcycles, but they are certainly #1 in the market for the kind of motorcycle that they sell. The other bikes may have two wheels, but they’re for different customers with different needs.

Mass ennui is defeated by focused passion every time.

Tattoo thinking

A tattoo is basically forever.

You should think pretty hard before you get one, because it’s largely an irreversible decision.

Just about every choice you make with your project and your career, though, doesn’t last forever.

And the benefit of taking a risk is significantly higher than it is with a tattoo. A landing page, a pricing move, a bit of copy–they don’t last much more than a day, never mind a lifetime. Higher benefits, lower risk, what are you waiting for?

So go ahead and act as if your decisions are temporary. Because they are.

Be bold, make mistakes, learn a lesson and fix what doesn’t work. No sweat, no need to hyperventilate.

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