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Your sense of smell controls what you spend and who you love

By Georgia Frances King 

Smell is the ugly stepchild of the sense family.

Sight gives us sunsets and Georgia O’Keefe. Sound gives us Brahms and Aretha Franklin. Touch gives us silk and hugs. Taste gives us butter and ripe tomatoes.

But what about smell? It doesn’t exist only to make us gag over subway scents or tempt us into a warm-breaded stupor. Flowers emit it to make them more attractive to pollinators. Rotting food might reek of it so we don’t eat it. And although scientists haven’t yet pinned down a human sex pheromone, many studies suggest smell influences who we want to climb in bed with.

Olivia Jezler studies the science and psychology that underpins our olfactory system.

For the past decade, she has worked with master perfumers, developed fragrances for luxury brands, researched olfactory experience at the SCHI lab at University of Sussex, and now is the CEO of Future of Smell, which works with brands and new technologies to design smellable concepts that bridge science and art.

In this interview, Jezler reveals the secret life of smell. Some topics covered include:

  • how marketers use our noses to sell to us
  • why “new car smell” is so pervasive
  • how indoor air is often more polluted than outdoor air
  • the reason why luxury perfume is so expensive
  • why babies smell so damn good
  • how Plato and Aristotle poo-pooed our sense of smell

This interview has been condensed and edited for clarity.

Quartz: On a scientific level, why is smell such an evocative sense?

Olivia Jezler: Our sense of smell is rooted in the most primal part of our brain for survival. It’s not linked through the thalamus, which is where all other sensory information is integrated: It’s directly and immediately relayed to another area, the amygdala.

None of our other senses have this direct and intimate connection to the areas of the brain that process emotion, associative learning, and memory. (That why we don’t dream “smell”)

Why? Because the structure of this part of the brain—the limbic system—grew out of tissue that was first dedicated to processing the sense of smell. Our chemical senses were the first that emerged when we were single-cell organisms, because they would help us understand our surroundings, find food, and reproduce.

Still today, emotionally driven responses through our senses of taste and smell make an organism react appropriately to its environment, maximizing its chances for basic survival and reproduction.

Beauty products like lotions and perfumes obviously have their own smells. But what unexpected businesses use scent in their branding?

It’s common for airlines to have scents developed for them. Air travel is interesting because, as it’s high stress, you want to make people feel connected to your brand in a positive way.

For example, British Airways has diffusers in the bathrooms and a smell for their towels. That way you walk in and you can smell the “British Airways smell.”

It’s also very common in food. You can design food so that the smell evaporates in different ways. Nespresso capsules, for instance, are designed to create a lot of odor when you’re using one, so that you feel like you’re in a coffee shop.

I’m sure a lot of those make-at-home frozen pizza brands are designed to let out certain smells while they’re in the oven to feel more authentic, too.

That’s an example of the “enhancement of authenticity.” Another example might be when fake leather is made to smell like real leather instead of plastic.

So we got used to the smell of natural things, but then as production became industrialized, we now have to fabricate the illusion of naturalness back into the chemical and unnatural things?

Yes, that’s it. People will feel more comfortable and they’ll pay more for products that smell the way we imagine them to smell.

For example: “new car smell.” When Rolls Royce became more technologically advanced, they started using plastic instead of wood for some parts of the car—and for some reason, sales started going down. They asked people what was wrong, and they said it was because the car didn’t smell the same. It repelled people from the brand. So then they had to design that smell back into the car.

New car smell is therefore a thing, but not in the way we think. It is a mix of smells that emanate from the plastics and interiors of a car.

The cheaper the car, the stronger and more artificial it smells. German automakers have entire olfactory teams that sniff every single component that goes into the interior of the car with their nose and with machines.

The problem then is if one of these suppliers changes any element of their product composition without telling the automaker, it throws off the entire indoor odor of the car, which was carefully designed for safety, quality, and branding—just another added complexity to the myriad of challenges facing automotive supply chains!

Are these artificial smells bad for us?

Designed smells are not when they fulfill all regulatory requirements. This question touches on a key concern of mine: indoor air. Everybody talks about pollution. Like in San Francisco, a company called Aclima works with Google to map pollution levels block by block at different times of the day—but what about our workplaces? Our homes? People are much less aware of this.

We are all buying inexpensive furniture and carpets and things that are filled with chemicals, and we’re putting them in a closed environment with often no air filtration.

Then there are the old paints and varnishes that cover all the surfaces! Combine that with filters in old buildings that are rarely or never changed, and it gets awful.

When people use cleaning products in their home, it’s also putting a lot more chemicals into the house than before. (You should open your windows after you clean.)

In cities like New York, the indoor air is three times worse than outdoors.

We’re therefore inhaling all these fumes in our closed spaces. In cities like New York, we spend 90% of our time indoors and the air is three times worse than outdoors.

The World Health Organization says it’s one of the world’s greatest environmental health risks. There are a few start-ups working on consumer home appliances that help you monitor your indoor air, but I am still waiting to see the one that can integrate air monitoring with filtering and scenting.

Manufacturing smell seems to fall into two camps. The first is fabricating a smell when you’ve taken the authenticity out of the product. But then other brands simply enhance an existing smell. That’s not fake, but it still doesn’t seem honest.

Well, to me they seem like the same thing: Because they are both designed to enhance authenticity.

There’s an interesting Starbucks case related to smell experiences and profits.

In 2008 they introduced their breakfast menu, which included sandwiches that needed to be reheated. The smell of the sandwiches interfered with the coffee aroma so much that it completely altered the customer experience in store: It smelled of food rather than of coffee.

During that time, repeat customer visits declined as core coffee customers went elsewhere, and therefore sales at their stores also declined, and this impacted their stock. The sandwiches have since been redesigned to smell less when being reheated.

This is starting to feel a bit like propaganda or false advertising. Are there laws around this?

No, there aren’t laws for enhancing authenticity through smell. Maybe once people become more aware of these things, there will be. I think it’s hard at this point to quantify what is considered false advertising.

There aren’t even laws for copyrighting perfumes! This is a reason why everything on the market usually kind of smells the same: Basically you can just take a perfume that’s on the market and analyze it in a machine that can tell you its composition. It’s easily recreated, and there’s no law to protect the original creation. Music has copyright laws, fragrance does not.

That’s crazy. That’s intellectual property.

It is. As soon as there’s a blockbuster, every brand just goes, “We want one like that!” Let’s make a fragrance that smells exactly like that, then lets put it in the shampoo. Put it in the deodorant. Put it in this. Put it in that.

Well if the perfume smells the same and is made with the same ingredients, why do we pay so much more for designer perfumes?

High fashion isn’t going to make [luxury brands] money—it’s the perfumes and accessories.

What differs is the full complexity of the fragrance and how long it lasts. As for pricing, It’s very much the brand. Perfume is sold at premium for what it is—but what isn’t? Your Starbucks coffee, Nike shoes, designer handbags… There can be a difference in the quality of the ingredients, yeah, but if it’s owned by a luxury brand and you’re paying $350, then you’re paying for the brand. The margins are also really high: That’s why all fashion brands have a perfume as a way of making money. High fashion isn’t going to make them money—it’s the perfumes and accessories. They play a huge, huge role in the bottom line.

How do smell associations differ from culture to culture?

Because of what was culturally available—local ingredients, trade routes et cetera—countries had access to very specific ingredients that they then decided to use for specific purposes. Because life was lived very locally, these smells and their associations remained generation after generation. Now if we wanted to change them, it would not happen overnight; people are not being inundated with different smell associations the way they are with fashion and music. Once a scent is developed for a product in a certain market, the cultural associations of the scent of “beauty,” “well-being,” or “clean” stick around. The fact that smells can’t yet transmit through the internet means that scent associations also keep pretty local.

For example, multinational companies want to develop specific fragrances and storylines for the Brazilian market. Brazilian people shower 3.5 times a day. If somebody showers that much, then scent becomes really important. When they get out of the shower, especially in the northeast of Brazil, they splash on a scented water—it’s often lavender water, which is also part of a holy ritual to clean a famous church, so it has positive cultural connotations. Companies want to understand what role each ingredient already plays in that person’s life so that they can use it with a “caring” or “refreshing” claim, like the lavender water.

Lavender is an interesting one. In the US, lavender is more of a floral composition versus true lavender. People like the “relaxing lavender” claim, but Americans don’t actually like the smell of real lavender. On the other hand, in Europe and Brazil, when it says “lavender” on the packaging, it will smell like the true lavender from the fields; in Brazil, lavender isn’t relaxing—it’s invigorating!

In the UK, florals are mostly used in perfumes, especially rose, which is tied to tradition. Yet in the US, a rose perfume is considered quite old-fashioned—you rarely smell it on the subway, whereas the London Tube smells like a rose garden. In Brazil, however, florals are used for floor and toilet cleaners; the smell of white flowers like jasmine, gardenia, and tuberose are considered extremely old-fashioned and unrelatable. However, in Europe and North America, these very expensive ingredients are a sign of femininity and luxury.

Traditional Chinese medicine influences the market in China: Their smells are a bit more herbal or medicinal because those ingredients are associated with health and well-being. You see that in India with Ayurvedic medicine as well. By comparison, in the US, the smell of health and cleanliness is the smell of Tide detergent.

Are there smells we can all agree on biologically, no matter where we’re from, that smell either good or bad?

Yes: Body fluids, disease, and rotten foods are biological no-nos. Also, natural gas, which you can smell in your kitchen if you leave the gas on by mistake, is in reality odorless: A harmless chemical is added to give gas a distinctive malodor that is often describes as rotten eggs—and therefore act as a warning!

The smell of babies, on the other hand? Everybody loves the smell of babies: It’s the next generation.

Do you wear perfume yourself?

I wear tons of perfume. However, if I’m working in a fragrance house or a place where I smell fragrances all the time, I don’t wear perfume, because it then becomes difficult to smell what is being created around me. There is also a necessity for “clean skin” to test fragrances on—one without any scented lotions or fragrances.

Why does perfume smell different on different people? Is it because it reacts differently with our skin, or is it because of the lotions and fabric softeners or whatever other smells we douse ourselves in?

Cancers and diabetes can be identified through body odor.

Generally, it’s our DNA. But there are different layers to how we smell. Of course, the first layer is based on the smells we put on: soaps and deodorants and whatever we use. Then there’s our diet, hydration level, and general health. An exciting development in the medical world is in diagnostics: Depending upon if we’re sick or not, we smell different.

Cancers and diabetes can be identified through body odor, for instance. Then on the most basic level, our body odor is linked to the “major histocompatability complex” (MHC), which is a part of the genome linked to our immune system. It is extremely unique and a better identifier than a retinal scan because it is virtually impossible to replicate.

Why don’t we care more about smell?

The position that our sense of smell holds is rooted in the foundation of Western thought, which stems from the ancient Greeks. Plato assigned the sense of sight as the foundation for philosophy, and Aristotle provided a clear hierarchy where he considered sight and hearing nobler in comparison to touch, taste, and smell.

Both philosophers placed the sense of smell at the bottom of their hierarchy; logic and reason could be seen and heard, but not smelt. The Enlightenment philosophers and the Industrial Revolution did not help, either, as the stenches that emerged at that time due to terrible living conditions without sewage systems reminded us of where we came from, not where we were headed. Smell was not considered something of beauty nor a discipline worth studying.

It’s also a bit too real and too closely tied to our evolutionary past. We are disconnected from this part of ourselves, so of course we don’t feel like it is something worth talking about. As society becomes more emotionally aware, I do think smell will gain a new role in our daily lives.

This article is part of Quartz Ideas, our home for bold arguments and big thinkers.


Is that the plan for the “Deal of the century” to liquidate the Palestinian UN rights to Return to homeland?

Khaled bin Selman, one of the sons of Saudi Kingdom, and ambassador to USA, relayed the details of the “Deal of the Century” to the Kingdom.
The liquidation of the identity of the Palestinian people and scrapping their UN rights to return to their Homeland Palestine are under way by the Trump administration.
The details are as followed:
1) Ultimately, the US plan is to gather $700 bn in what will be called the “Palestine Financial Box”, $100bn from USA, $100bn from Japan, $100Bn from South Korea, $200bn from Saudi Kingdom, $50bn from Canada and the rest from the EU, particularly Germany. The US will retain $200bn in the Box.
 2) Jordan will receive $250bn, to settle one million Palestinians, Egypt $250bn to settle 1.5 million, Iraq  $200bn to settle 1,250,000 Palestinians, primarily in Iraq Kurdistan region.
3) Egypt will relinquish 7,000 square km around the Asrish province, an originally Palestinian land before Britain gave them away to Egypt. It is estimated that this land will provide for 5 million Palestinians.
The plan is of 9 phases. the first phase was to acknowledge Jerusalem the Capital of Israel, the second phase is for the US congress to second the Israeli law  that Israel is for the Jews only, the third is to pressure most countries to admit that the Israeli settlements are Legal and on.
Note 1: The US and Japan are the 2 highest countries that accumulated sovereign debt and in the trillion. Japan might sign in under duress, but the USA never delivered on promises. And Saudi Kingdom sovereign fund is empty and already borrowing money to “replenish” it. And Israel has been systematically demolishing all Eu funded institutions in Gaza and the West Bank. Unless Israel demonstrate some respect to the EU endeavors, this plan is totally far-fetched.
Note 2: The US has to be very patient before engaging in another pre-emptive war, as it is its innate habit to resolve world problems. First, the cease fire in Yemen has to be reached, second, a satisfactory government in Iraq agreed upon, third, a quick political resolution in Syria agreed upon, and fourth, a satisfactory government in Lebanon resolved.
Note 3: President Sisi of Egypt declared that Egypt will never relinquish any piece of land to transfer other people.
Note 4: This deal is Not taking into account the determined Palestinian Friday March to return to Homeland, 25 successive Fridays with thousand injured and hundred killed by Israeli snipers live bullets. The Palestinians have been transferred from their homes 5 times since 1948
Note 5: Settling the Palestinians in Lebanon is viewed as a de-facto case, since most civil war militia “leaders” are puppets to the colonial powers. But Lebanon has the mighty resistance force of Hezbollah, and a determined president with the largest parliamentary block who refuse any kinds of settlement of refugees, neither Palestinians or Syrians.
Note 6: No one, State or citizens, believe in the US promises. Thus, for any chance of this plan to get under way, Jordan and Egypt have to get their sovereign dept wipe out before any second step is contemplated.

الخبر كما وصلني
ذكر التلفزيون الأميركي “أي بي سي” المعروف بواسع اطلاعه على اخبار البيت الأبيض عبر المحلل السياسي فيه ستيفن كيوورد،

كذلك ذكرت وسائل أميركية عديدة تفاصيل صفقة القرن بكامل الدقة وتنفيذ الخطة، ان الرئيس ترامب وافق مع إسرائيل والسعودية على اكمال صفقة القرن والبدء بتنفيذ المرحلة الرابعة وهي توطين الفلسطينيين في الدول العربية مقابل دفع مئات المليارات لانعاش اقتصاد هذه الدول واجبارها على توطين الفلسطينيين النازحين والمشردين لديها بعدما قطع الرئيس ترامب كل تمويل الولايات المتحدة لمنظمة الاونروا المختصة باللاجئين الفلسطينيين وكل المنظمات الدولية التي تقدم خدمات للنازحين الفلسطينيين المشردين.

وقد قام سفير المملكة السعودية في واشنطن الأمير خالد بن سلمان نجل الملك سلمان ملك السعودية بنقل تفاصيل اقتراحات واشنطن الى شقيقه ولي العهد السعودي محمد بن سلمان بعدما قامت واشنطن بالتنسيق مع إسرائيل للخطوة الرابعة في تنفيذ صفقة القرن.

يتم تقديم 250 مليار دولار للاردن منها 80 مليار دولار لاقامة مدن وبلدات وشبكات ري مياه وكهرباء في المنطقة غر المأهولة من الاردن لتوطين الفلسطينيين مع عائلاتهم على ان يبقى للموازنة الأردنية 170 مليار دولار تنتشل الأردن من ازمته المالية والتي هي بحدود 45 مليار دولار وهذا ما يبقي للاردن 125 مليار دولار كي يقوم ببناء مصانع وبنية تحتية وكهرباء ويعزز اقتصاد الاردن بمبلغ لم يحصل عليه الأردن في تاريخه بعد كل ما يتكلفه بشأن توطن الفلسطينيين وخروجه من الازمة الاقتصادية ويبقى له مبلغ صافي 125 مليار دولار

اما المراحل لصفقة القرن فكانت التالية:
1-اعتراف الولايات المتحدة بالقدس عاصمة لإسرائيل وسحبها من اية مفاوضات.

2-اعتراف الولايات المتحدة وطلبها من عدة دول الاعتراف أيضا بالمستوطنات الإسرائيلية التي أقيمت في الضفة الغربية وهي تضم حاليا 650 الف إسرائيلي والمخطط يعمل لرفع العدد عبر إقامة مستعمرات جديدة الى مليون ونصف إسرائيلي يهودي.

3-اعتراف الولايات المتحدة بالدستور الجديد لاسرائيل الذي يقول ان إسرائيل دولة قومية يهودية والشعب اليهودي هو صاحب الأرض وان الفلسطينيين لجأوا الى ارض إسرائيل وفق الدستور الإسرائيلي ولا يحق لهم المواطنة مثل الشعب الاسرائيلي اليهودي.

4-اتخاذ الرئيس الأميركي ترامب قرار بقطع كل تمويل من الولايات المتحدة والطلب لدول أخرى أيضا قطع تمويل منظمة الاونروا التي توزع المساعدات الطبية والغذائية ورعاية الأطفال الفلسطينيين في مخيماتهم البائسة أي انها قطعت مليار و300 مليون دولار مما جعل الاونروا تطرح الصوت عاليا لدول العالم كي تقوم بتمويلها لاكمال رعايتها للشعب الفلسطيني في المخيمات التي طال عمرها سبعين سنة.

5-نقل الأمير خالد بن سلمان رسالة من الرئيس ترامب الى القيادة السعودية وسلمها الى شقيقه ولي العهد محمد بن سلمان بالتنسيق بين واشنطن وإسرائيل وتقضي بالبدء بإقناع دولتين هما مصر والأردن بتوطين 3 ملايين فلسطيني، موزعين على مليون فلسطيني في الأردن ومليوني فلسطيني على حدود غزة وصولا الى مدينة العريش وعلى امتداد رفح وتوسيع مساحة غزة الى مساحة إضافية لها هي 7 الاف كلم، هي الجزء الفلسطيني من سيناء تاريخيا لكن مصر حصلت عليها في زمن الانتداب البريطاني،

وتتسع مساحة سبعة الاف كلم لحوالي خمسة ملايين لاجئ فلسطيني وهذا الامر بالاتفاق والتنسيق بين واشنطن وإسرائيل وبين واشنطن والسعودية على ان يتولى ولي عهد السعودية الاتصال بالأردن والقيادة الأردنية كذلك بالقيادة المصرية مع الرئيس الفريق اول عبد الفتاح السيسي.

6-تقوم الولايات المتحد بالطلب من اليابان دفع مئة مليار دولار على أساس ان واشنطن تحمي اليابان من الصين، كما تطلب من كوريا الجنوبية مئة مليار دولار وهي الدولة الغنية الثانية بعد اليابان تكنولوجيا وصناعيا وتقدم مئة مليار دولار لتوطين الفلسطينيين،

كما تقدم الولايات المتحدة مئة مليار دولار أيضا في صندوق توطين الفلسطينيين وتقدم السعودية 200 مليار دولار لصندوق توطين الفلسطينيين .

وهكذا يكون صندوق توطين الفلسطينيين قد جمع 500 مليار دولار. إضافة الى الطلب من كندا دفع 50 مليار دولار، ومن الاتحاد الأوروبي خاصة ألمانيا ما مجموعه من الـ26 دولة اوروبية 150 مليار دولار وبذلك يصبح مجموع قيمة ما جمعه صندوق توطين الفلسطينيين 700 مليار دولار.

8- يتم تقديم بعد مباحثات ومفاوضات مع مصر 250 مليار دولار لفتح حدود رفح غزة باتجاه مدينة العريش، وتوسيع مساحة غزة سبعة الاف كلم وبناء ابنية ومساكن وبيوت للفلسطينيين على هذه المساحة بقيمة مئة مليار دولار على ان تقوم شركات دولية بإقامة الأبنية والطرقات في كامل مساحة السبعة الاف كلم وبناء مرفأين على البحر لصيد السمك لان المنطقة غنية ومطلة على البحر الأحمر والبحر الأبيض المتوسط كذلك إقامة مطار دولي قرب العريش يكون مطار الدولة الفلسطينية في الارض التي حصلت عليها غزة من سيناء وهي 7 الاف كلم.

ويتم تسليم مصر 250 مليار دولار تصرف منها مئة مليار على توطين الفلسطينيين بحجم مليونين او مليونين ونصف في مساحة السبعة الاف كلم على ان يبقى مع كامل البنية التحتية من ري مياه وكهرباء ومستشفيات ومدارس على ان يبقى للاقتصاد المصري 150 مليار دولار تدعم وتنتشل مصر من ازمتها الاقتصادية وتخلق فرص عمل للشباب عبر إقامة مصانع ويتم تقديم لمصر والأردن اسباب تفضيلية لتصدير بضائعهم الى أوروبا والولايات المتحدة مع اعفاء من الرسوم الجمركية لكل بضائع الأردن ومصر مع الحصول على 150 مليار دولار لاقتصادها.

ويؤدي الغاء الروسم الجمركية على البضائع من الأردن وتوطين المليون فلسطيني على الأقل مع عائلاتهم الى ازدهار اقتصادي لدى الأردن ومصر مقابل الغاء الرسوم الجمركية على البضائع المصدرة الى الولايات المتحدة كذلك السعي مع اوروبا لاعفائهم من الرسوم الأوروبية الجمركية بناء على تنسيق بين الولايات المتحدة واسرائيل التي تريد الانتهاء وتصفية القضية الفلسطينية كذلك بالتنسيق مع السعودية التي تريد سحب ورقة مسألة القضية الفلسطينية من ايران وبالتالي نزع سبب أي وجود إيراني على حدود فلسطين المحتلة أي دولة إسرائيل القومية اليهودية التي اقرها مجلس النواب الاسرائيلي الكنيست ووافقت عليها واشنطن علنا واسرائيل طبعا والسعودية لم تعترض على ذلك بل ضمنيا وافقت عليه.

ويبقى 20 مليار دولار من الصندوق الذي تم جمعه لتوطين الفلسطينيين من الدول الغنية والصناعية في العالم بإشراف وزارة الخزانة الأميركية ويتم تقديم 200 مليار دولار للعراق لتوطين مليون ومئتي الف فلسطيني في العراق خاصة في المناطق الشمالية حيث محافظة صلاح الدين ونينوى والانبار وهنا الاكثرية السنية في هذه المناطق وفيها مساحات واسعة تتسع لمليار ونصف فلسطيني

على ان يحصل العراق على مئتي مليار دولار ويتم صرف 50 مليار دولار على توطين مليون و200 الف فلسطيني لبناء المساكن والابنية لهم مع طرقات ومستشفيات ومصانع فيما تحصل الخزينة العراقية على 150 مليار دولار لانها في عجز كبير نظرا للفساد الذي هدر أموال العراق منذ الحرب الاميركية عليه عام 2003 وتولي سلطات سرقت، وفق موقع بلومبرغ المالي والاقتصادي، وشخصيات عشرات المليارات حيث نشر الموقع 20 اسما لرؤساء وزراء وقيادات جيش ووزراء تبلغ ثروة كل واحد قيمة لا تقل عن 40 او 50 مليار دولار مع عشيرته.

وستكون الـ 150 مليار دولار عملية انقاذ اقتصادية للموازنة العراقية مقابل توطين المليون و200 الف فلسطيني حيث تقول واشنطن ان في العراق مساحات واسعة تتسع لمليون ونصف فلسطيني بشكل مريح جدا ودون كثافة سكانية. وتقدم السعودية ضمانة للحكومة العراقية بانها ستستمر في دعم الاقتصاد العراقي عبر إعطاء العراق نصف مليون برميل من النفط لمدة عشر سنوات.

سفير السعودية في واشنطن الأمير خالد بن سلمان نجل ملك السعودية وشقيق ولي العهد نقل كامل الخطة والرسالة الى ولي العهد السعودي شقيقه محمد بن سلمان كي يبدأ بالتحرك وتنفيذ الخطة بتوطين 4 ملايين و200 الف فلسطيني في العراق والأردن ومصر مقابل حلف إسرائيلي أميركي سعودي يدعم الدول الثلاث خاصة اميركا برفع الرسوم الجمركية عن كافة البضائع الاردنية المصرية الفلسطينية وتصديرها الى الولايات المتحدة وتقديم 700 مليار دولار موزعة 250 مليار لمصر و200 مليار للعراق و250 مليار دولار للاردن.

وهكذا تكون صفقة القرن قد اتمت المرحلة التاسعة منها وتم تقريبا بشكل نهائي تصفية القضية الفلسطينية وحصلت إسرائيل على الراحة من الكثافة الفلسطينية إضافة الى الغاء حق العودة نهائيا للفلسطينيين الى فلسطين المحتلة، وبالنسبة للولايات المتحدة تكون قد أعطت حليفتها الاولى ما تريد وفي ذات الوقت فرضت حلف أميركي مع إسرائيل ومصر والاردن والعراق والسعودية بالدرجة الأولى،

اما الطرف الثالث فهي السعودية التي تريد سحب ورقة ايران من الدخول في القضية والنضال الفلسطيني بعد توطين الفلسطينيين مما يجعل السعودية تعتقد ان ايران لن يكون لها دور في خط الممانعة والمقاومة ولا يعود لها أهمية وجود في العراق ولا مع حماس او الفلسطينيين ولا مع الأردن وخاصة مع سوريا حيث سيتم نقل مخيم اليرموك قرب دمشق ومخيم اللاذقية للفلسطينيين على شاطئ البحر لتوطينهم في الدول الثلاث العراق الأردن مصر وسحب ورقة حزب الله المدعوم إيرانيا ووجود صواريخه ومقاتليه في لبنان، وهذا ما تريده السعودية.

أخيرا هل يستطيع حلف إسرائيل اميركا السعودية تصفية القضية الفلسطينية ام يرفض الشارع العربي المرحلة الأخيرة من صفقة القرن؟

انها السنوات القادمة التي ستقرر هذا الامر، مع العلم ان نبض الشارع العربي يرفض الهيمنة الاسرائيلية الاميركية على المنطقة ويرفض تورط السعودية من اجل محاربة ايران في تصفية القضية الفلسطينية.

The fundamental laws for succeeding in spoiling budgets and public institutions

First of all, join a tight-knit professional team, along with an above suspicion high-level politician who greatly facilitate activities and a professional lawyer to guide the team in the legal aspects of how to defraud institutions and private businesses
Second, don’t be cheap in sharing the spoil among the team members and distribute wealth lavishly on your underlings
Third, agree that “defrauding” is the largest empire in doing business and don’t antagonize those who fight the “defrauding business”: their investigation is short-term and won’t lead to much consequences
Fourth, be generous with “charity” associations and disseminate your pictures with them
And lastly, forget about “conscience” and keep it in total sleeping mode

*لقد ارسل صديق عزيز رسالة حول “قوانين الفساد” . ولكنها منقولة فلم أجد إسم كاتبها لأنسبها إليه .*
*قرأتها عدة مرات فوجدتها مناسبة لكل زمان ومكان وعابرة لكل المذاهب والطوائف ولا تختلف في كافة أنظمة الحكم في العالم ؛ فوددت مشاركتكها معكم لنتعرف جيدا على أصول الفساد الذي نعاني منه جميعا . وللأسف فقد طمس الفساد القوانين وسميت أساليبه ووسائله تجاوزا قوانين .*

*عدنان علامه*

*”قوانين الفساد…!!”*

*يروى أن رجلاً دخل على والده “الفاسد”.. وهو على فراش الموت…قال:*

*علمني يا أبت ِ في علم الفساد.. علماً لا أسأل بعده أحدا…*

*قال الأب:*

*ياولدي… للفساد “قواعد وأصول”.. لابد أن تتعلمها جيداً وتراعيها بدقة متناهية:*

*أولاها :*
*لا تكن وحدك… فالفساد عمل جماعي.. يتطلب مشاركة الفاسدين.. وتوثيق الصلة بهم.*

*إبحث عن الرجال الذي يقال عنهم إنهم فوق القانون، وإشترِ شراكتهم بغالي الأثمان…فهؤلاء يعلمونك مهارات لايمتلكها غيرهم، فيختصرون عليك الزمن في صعود سلم الفساد المفيد.*

*ترتكب خطأً جسيماً..إذا كانت قطعتك من “الكاتو”.. أكبر من قطعة من هو أعلى منك، فقسمة كعكة الفاسدين لا تكون بالتساوي .*

*كن كريماً..واجعل شعارك “ربي ارزقني وارزق مني”… ففتات الفساد الذي توزعه على الفاسدين الصغار.. سيشجعهم لإتباعك لاحقاً..وطلب المزيد من الكاتو .*

*إن الفاسد المحترف.. – يا ولدي – لابد أن يكون قانونيا.ً.. فالمختلسون البدائيون يذهبون إلى السجن… أما المحترفون فيصفق لهم الناس… ويُكَرَّمون أمام عدسات المصورين.*

*لا بد من أن تتعلم – يا بني- كيف تخفي أدلة فسادك.. وتغرقها في أقرب مجرى للسيول… فإغراقها أسهل من دفنها.*

*لا تَخَف… ولا تخجل من الفساد… فنحن أكبر إمبراطورية في العالم…موجودون في كل مكان.*

*أقِم بشكل دوري.. الحفلات الصاخبة.. وإجمع المتنفذين بين القطاعين العام والخاص…فكلما زاد السهر زادت قابلية الناس للفساد.*

*تعلم مصطلحات الفساد جيداً، الفاسد يكره كلمة “رشوة”… هو يحب أن يسميها “عمولة”.. والحديث النبوي الوحيد الذي يحفظه ويحبه “تهادوا تحابوا”.*

*عاشرها :*
*لا تنكر الفساد… بل تحدث على أنه كبير إلى حد لا يمكننا إزالته… بل علينا “التعايش” معه… تحدث عن “الشرف والنزاهة” وأكثر من الشعارات والخطب الرنانة… ولا تتوقف عن لعن الفساد وشتم الفاسدين.*

*الحادي عشر :*
*إجعل صورتك نظيفة.ِ و قدم خدمات جليلة لمطاردي الفساد… خذ معهم صوراً تذكارية… إبحث عن “بوق إعلامي” يساعدك… فالإنتهازيون من الإعلاميين يختصرون عليك خطوات كثيرة.*

*الثاني عشر:*
*الفساد مرضٌ معدٍ… وصاحب الدخل المحدود، الذي تمر الملايين من تحت يده.. سيضعف يوماً ما مادامت الرقابة ضعيفة.*

*الثالث عشر:*
*لا تكترث بالمثقفين… فهم أيديولوجيين يتطاحنون بينهم بعيداً عنك.*

*الرابع عشر:*
*إذا عثرت على قاضٍ فاسد.. فقد وجدت كنزاً لايقدر بثمن… فأغدِق عليه.. لأنه عملة نادرة… ولن يسأله أحد من أين لك هذا.*

*الخامس عشر:*
*إحذر “الشفافية”…فهي بداية النهاية… حاربها بكل ما إستطعت.*

*عدوك الأول هو “الضمير”… ليبق ضميرك في سبات… إحذره… فسيكسب المعركة إن أفاق من غيبوبته.*
*كانت تلك آخر نصائح الوالد الفاسد.. الذي شهق في نزعه الأخير.. قبل أن يُسَلِّم الروح إلى باريها …….؟!*

Tidbits and notes posted on FB and Twitter. Part 236

Note: I take notes of books I read and comment on events and edit sentences that fit my style. I pay attention to researched documentaries and serious links I receive. The page of backlog opinions and events is long and growing like crazy, and the sections I post contains a month-old events that are worth refreshing your memory

How the Rothschild family controlled the printing of the Dollars? The US British colonies had the right to print their own currencies before they snatched their independence. Benjamin Franklin was ambassador in France and delivered a speech in London. He explained how the colonies developed and prospered by issuing money as the internal market expanded to facilitate transactions.

The Rothschild family got the message clear and set about to acquiring the monopoly of printing the US money since 1804

Andrew Jackson, later the 7th President of the US from 1829 to 1837, said: “If the US Congress has a right under the US Constitution to issue paper money, it was given them to use by themselves, not to be delegated to individuals or corporations.”

Nathan Mayer Rothschild was not amused and he stated: “Either the application for renewal of the charter for the bank is granted, or the United States will find itself involved in a most disastrous war.”

In 1812, backed by the Rothschild’s money, the British declared war on the United States, entered the Capital Washington and set fire on it.

In 1819, the Bank of the Rothschild cut-off all credits to the settlers in Ohio and the North-West territory and generated the first big financial crisis.

In 1861, President Abraham Lincoln (16th President of the US from 1860 till his assassination in 1865) approached the Rothschild’s to try to obtain loans to support the ongoing American civil war. The Rothschild’s agreed, provided President Abraham Lincoln allows them Charter for another US central bank, and at interest of 24% to 36% on all monies loaned.

Abraham Lincoln reacted by printing its own debt free money and informed the public that this was now legal tender for both public and private debts.

By April 1862, $450 million worth of President Abraham Lincoln’s debt free money had been printed by the US government and distributed. Lincoln stated: “We gave the people of this republic the greatest blessing they ever had, their own paper money to pay their own debts.”

That same year, The Times of London publishes: “If that mischievous financial policy, which had its origin in the North American Republic, should be become indurated down (durable) to a fixture North-West territory, then that government will furnish its own money without cost. It will pay off debts and be without a debt. It will have all the money necessary to carry on its commerce. It will become prosperous beyond precedent in the history of civilized governments of the world. The brains and the wealth of all countries will go to North AmericaThat US government must be destroyed or it will destroy every monarchy on the globe.” (And that what happened since WWI)

In 1865, in an a statement to Congress, President Abraham Lincoln stated,  “I have two great enemies, the Southern Army in front of me, and the financial institution in the rear. Of the two, the one in my rear is my greatest foe.” Later that year, President Lincoln is assassinated.

President Abraham Lincoln- aware of the 8 Families-controlled Bank of the United States plot countered by issuing Greenbacks from the US Treasury.

The US Federal Reserve, an owned private institution, was created on December 23, 1913. It was planned at a secret meeting in 1910 on Jekyll Island, Georgia, by a group of Zionist bankers and politicians. The power to print money was transferred from the US Government to a private group of Zionist bankers. (And US entered WWI after England agreed to give Palestine to the Zionists, through the Balfour Declaration of 1917)

US President John F. Kennedy planned to terminate the privately owned Federal Reserve System. In 1963, he signed Executive Orders EO-11 and EO-110, returning to the government the responsibility to print money, taking that privilege away from the Rothschild. Shortly thereafter, President John F. Kennedy was assassinated.

The name “Federal Reserve Bank” is Not federal, nor is it owned by the government. It is privately owned.  Its employees are Not in civil service. Its physical property is held under private deeds, and is subject to local taxation.It is an engine that has created private wealth that is unimaginable, even to the most financially sophisticated.

Alan Greenspan, served as Chairman of the Federal Reserve from 1987 to 2006, stated at the annual Dinner and Francis Boyer Lecture of The American Enterprise Institute for Public Policy Research on December 5, 1996: “Augmenting concerns about the Federal Reserve is the perception that we are a secretive organization, operating behind closed doors, not always in the interests of the nation as a whole. This is regrettable, and we continuously strive to alter this mis-perception.” (Trying to alter the perception, but Not the returns and evidences)

Most people are unsure of the meanings of words such as money, dollar, wealth, inflation and credit. The average person would be very surprised if they knew how the money system used to work compared to how it operates now.

The only thing that give paper money value is the confidence people have in it. USA Federal Reserve Notes are only accepted because people believe they have value.

The Jews in southern Palestine, mostly Bedouins, adopted the customs and tradition of the Land (Near-East civilization). In 200 BC, a few Jewish scholars wrote a mythical history (stories) for the Jews and codified customs as religious laws. They added a few restrictive customs that corresponded to their Bedouin life-style.

Durand le boum petrolier, le Venezuela de Chavez a reduit de moitie’ la pauvrete’ (de 50% a 28%), les depenses sociales ont bondi de 60% et le nombre de personnes percevant une pension de retraite a augmenter 4 fois (quadrupler).


Tidbits and notes posted on FB and Twitter. Part 233

Note: I take notes of books I read and comment on events and edit sentences that fit my style. I pay attention to researched documentaries and serious links I receive. The page of backlog opinions and events is long and growing like crazy, and the sections I post contains a month-old events that are worth refreshing your memory

By 1972, the game Spacewar! was popular enough that Rolling Stone sponsored the Spacewar! Olympics. The game became the basis for the first two coin-operated video gamesGalaxy Game and Computer Space—in the early ’70s, and was added to the Library of Congress in 2007.

Un Negationist est un attribu que la Hasbara Zionist attache a une personne reflechi qui ne tombe pas dans le nombre de 6 millions, pas plus, pas moins,  de juifs qui ont passe’ par les chambres a gas Nazi

 In March 29, 1998, the US Food and Drug Administration approved Viagra. A chemical compound called sildenafil citrate (useful to treat blocked arteries) for use as a prescription drug.

New York-based pharma giant Pfizer, tested this drug for only two years to push its little blue pill through the wringer of clinical trials the government requires before it’s called a medication safe and effective. Most drugs take about a decade.

In 1668:Dutch physician Regnier de Graaf discovers erections were the result of increased blood flow to the penis.

Go figure: 75% of Lebanon budget goes to pay public servants,  their retirement and interests on accumulated debt of at least $80 bn. Apparently, 50% of our debt were accumulated to produce public electricity that never materialized on the field of our infrastructure, but we still have to pay the interest and principal on our debt. The civil war militia/mafia “leaders” still rule and control Lebanon.

Go figure: loans borrowed internally by Lebanon government are charged 10% TVA, which are extracted from the poorer classes pockets. Lebanon refrain from foreign loans because they require active control of how projects are executed

March 28, 2018. Over 122,000 Syrians managed to exit Al Ghouta and 68 buses are ready to transfer the terrorist militias and their families to Edleb. (Currently surrounded by Syria armed forces, as the remaining bastion of terror resistance)

The terrorist faction Al Nusra never learn anything: Those transferred to Edleb are shelling the people in the town of Al Fou3a (Shias populated). The reaction is immediate: Russian jets will bomb them instantly and they die there before taking a day off from their crazy ignorant hate mongering of other minorities,

You hear frequently the question: “What is actually your mother tongue?” You may be very conversant in many languages, and more often than not, you may write better in a language that is not your “mother tongue”, meaning you master the grammar, syntax, and technical terminology of the foreign language better than your “mother tongue”, and you feel more comfortable and readier to express your rational thoughts writing in this foreign language.

You may master the writing in a foreign language, but does this mean that you are able to express your spirit and your culture in a foreign language?

First, practice actions in applying moral values before contemplating to study for acquiring knowledge and skills. This is the educational method of Confucius, found in the first chapter of his manuscript “Discussions“, which is the only book historian are sure to be written by Confucius, among many manuscripts attributed to him.

Majless al Inmaa2 wa E3maar ma biyokhda3 ila ayat hay2at rakabiyyat, etlaakan. Wa ma 7aajatana ila haaza al majless  al “radeef” min khaarej al dawlat? 

Limaza UN 3am tetdakhal bi Iraq wa tmaddi 3ala “wathikat sharaf” wa laissa bi Loubnaan aydan? Hal le2anna al taddakhol USA fi Loubnaan taaghi bi $1 milliar safarat?

Shokran baladiyyat Antilias: zabbatet mamar dayye2 lel moushaat bayn share3 wa share3. Kol ma tabbaka min masa7aat 3aamat mokfalat li private Parking lots 

7elo zaman al takaa3od: ma fi drourat tenzal 3ala Beirut lel shoghel wa tsammem badanak


August 31st of 2015: The youth in Lebanon, Not members of political parties marched against the sectarian militia ruled system

This is a short list of the “revendications” or reasons for the youth to come on mass and demonstrate. And was shortly before the waste catastrophe that crammed all our streets and bed rivers.
And another list of “do” before joining the marches “First, behave differently than the political system we are fighting”
Every militia “leader” during the civil war was awarded a “Box”, a budget Not controlled by the government for the mafia leader to distribute and amass a fortune to himself.
The Future movement of the Hariri clan was awarded the Council for Development (public project is administered by this Box. In addition to Suklin for gathering the waste in Beirut and Ogero for communication and fixed telephone…
Walid Jumblat was awarded the Refugee Box for the reconstruction of “Christian” town of the refugees, who never returned
Nabih Berry of the AMAL militia was awarded the South Box
All militia leaders shared the public electricity funds that amounted to half the national debt and we still have no electricity: we mostly rely on private providers
They all put their hands on the public shoreline for private beaches and luxury skyscrapers.
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Another list of “do” before joining the marches “First, behave differently than the political system we are fighting”

This fictitious financial cleavage: Liberal vs populism

Ten years after the financial crisis (Dix ans après la crise financière)

Libéraux contre populistes, un clivage trompeur

By Serge Halimi & Pierre Rimbert, the monthly issue of September 2018

Le Monde Diplomatique

Les réponses apportées à la crise de 2008 ont déstabilisé l’ordre politique et géopolitique.

Longtemps perçues comme la forme ultime de gouvernement, les démocraties libérales sont sur la défensive.

Face aux « élites » urbaines, les droites nationalistes mènent une contre-révolution culturelle sur le terrain de l’immigration et des valeurs traditionnelles. Mais elles poursuivent le même projet économique que leurs rivales.

La médiatisation à outrance de ce clivage vise à contraindre les populations à choisir l’un de ces deux mauxLe Monde diplomatique

Libéraux contre populistes, un clivage trompeur


JPEG - 170.3 ko
Bonnie Severien. – « New Illusions Small » (Nouvelles illusions), 2014
© Bonnie Severien –

Budapest, 23 mai 2018. Veste sombre un peu ample et chemise violette ouverte sur un tee-shirt, M. Stephen Bannon se plante devant un parterre d’intellectuels et de notables hongrois.

« La mèche qui a embrasé la révolution Trump a été allumée le 15 septembre 2008 à 9 heures, quand la banque Lehman Brothers a été contrainte à la faillite. » 

L’ancien stratège de la Maison Blanche ne l’ignore pas : ici, la crise a été particulièrement violente.

« Les élites se sont renflouées elles-mêmes. Elles ont entièrement socialisé le risque, enchaîne cet ancien vice-président de la banque Goldman Sachs, dont les activités politiques sont financées par des fonds spéculatifs.

Est-ce que l’homme de la rue a été renfloué, lui ? »

Un tel « socialisme pour les riches » aurait provoqué en plusieurs points du globe une « vraie révolte populiste.

En 2010, Viktor Orbán est revenu au pouvoir en Hongrie » ; il fut « Trump avant Trump ».

Une décennie après la tempête financière, l’effondrement économique mondial et la crise de la dette publique en Europe ont disparu des terminaux Bloomberg où scintillent les courbes vitales du capitalisme.

Mais leur onde de choc a amplifié deux grands dérèglements.

Celui, en premier lieu, de l’ordre international libéral de l’après-guerre froide, centré sur l’Organisation du traité de l’Atlantique nord (OTAN), les institutions financières occidentales, la libéralisation du commerce.

Si, contrairement à ce que promettait Mao Zedong, le vent d’est ne l’emporte pas encore sur le vent d’ouest, la recomposition géopolitique a commencé : près de trente ans après la chute du mur de Berlin, le capitalisme d’État chinois étend son influence.

Appuyée sur la prospérité d’une classe moyenne en ascension, l’« économie socialiste de marché » lie son avenir à la mondialisation continue des échanges, laquelle désosse l’industrie manufacturière de la plupart des pays occidentaux.

Dont celle des États-Unis, que le président Donald Trump a promis dès son premier discours officiel de (…)

Taille de l’article complet : 5 205 mots.

(2William Galston, « Wage stagnation is everyone’s problem », The Wall Street Journal, New York, 14 août 2018. Sur les destructions d’emplois dues à la mondialisation, cf. Daron Acemoğlu et al., « Import competition and the great US employment sag of the 2000s » (PDF), Journal of Labor Economics, vol. 34, no S1, Chicago, janvier 2016.

(3Bob Davis et Dante Chinni, « America’s factory towns, once solidly blue, are now a GOP haven », et Bob Davis et Jon Hilsenrath, « How the China shock, deep and swift, spurred the rise of Trump », The Wall Street Journal, respectivement 19 juillet 2018 et 11 août 2016.

(4Cité par Adam Tooze, Crashed : How a Decade of Financial Crises Changed the World, Penguin Books, New York, 2018.

(5John Lanchester, « After the fall », London Review of Books, vol. 40, no 13, 5 juillet 2018.

(6Jack Dion, « Les marchés contre les peuples », Marianne, Paris, 1er juin 2018.

(7Yanis Varoufakis, Adults in the Room : My Battle With Europe’s Deep Establishment, The Bodley Head, Londres, 2017.

(8Pierre Moscovici, Dans ce clair-obscur surgissent les monstres. Choses vues au cœur du pouvoir, Plon, Paris, 2018.

(9Lire Frédéric Lordon, « Le jour où Wall Street est devenu socialiste », Le Monde diplomatique, octobre 2008.




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