Adonis Diaries

Get rid of jobs others can do for you: And start working on your business

Posted on: December 1, 2014

Get rid of jobs others can do for you: And start working on your business

“When you get rid of every job you do that could be done by someone else, something needs to fill your time.

And what you discover is that you’re imagining growth, building partnerships, rethinking the enterprise (working on your business instead of in it, as the emyth guys would say).

Right now, you don’t even see those jobs, because you’re busy doing things that feel efficient instead.” – Seth Godin

(I call this lovely break “Daydreaming in details and in depth”)

The jobs only you can do

One of the milestones every entrepreneur passes is when she stops thinking of people she hires as expensive (“I could do that job for free”) and starts thinking of them as cheap (“This frees me up to do something more profitable.”)

Sign your work

We expect authors, painters and singers to identify themselves, to sign the work they do.

And surgeons and lawyers as well.

What about managers, committee members, engineers and everyone else who makes something?

Who made this policy? Who designed this menu? Who approved this project?

If you’re not proud of it, don’t ship it. If you are proud of what you achieved, sign your work and own the results.

We’ll know who to thank.

If you work for a place where work goes unsigned (internally, in particular) it’s worth asking why.

(A team of 8 members working on the same project invest half their energy, relying on the other members to cover up for their inactions. So make a habit of signing every milestone of what you did)

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December 2014

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